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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PureGym looking to diversify, plans roll out of 'small box' gym model

We're still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year
– Francine Davis

PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.

Speaking exclusively to Health Club Management, Francine Davis, PureGym's commercial and strategic development director, said one the most advanced new products was the company's new "small box" gym concept.

"Our large-format clubs require a high population density, so we decided to create a model at 5,000–8,000sq ft – about a third of the size of a standard club," Davis said.

"It wasn’t just about taking the PureGym model and cutting it down, but about creating a brand new proposition with new floor layouts and flexible space.

"These are vibrant, friendly, local gyms, with semi-open studios, inviting usage when no classes are running. The back office is minimised too, with the desk on the gym floor, so the staff are there to help."

She added that a full roll-out of the small-size clubs will commence in 2019.

"We’ve launched two so far – Tunbridge in January 2018 and Buckingham at the end of April – and we’ll open a few more this year," Davis said.

"However, it’s still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year."

As well as the smaller clubs, there are a number of other new products and formats that PureGym is working on – including improvements to its tech offering and a women-only concept.

"There are a few things we’re looking at," Davis explained. "The first is a new app, with the initial phase already introduced and the full version due out by the end of this year.

"We’re also exploring the idea of a female-only proposition off the back of research we carried out among female members and non-members. These concepts have been successful in Germany, but not in the UK so far.

"It may not turn out to be right for the market, but it’s something we’re exploring."

To find out more about PureGym's plans – including a new high-spec virtual group exercise studio concept – click here to read a full-length interview with Davis, operations director Rebecca Passmore and director of human resources Eve Sukhnandan.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.
HAF
THUMB28492_587253.jpg
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News

PureGym looking to diversify, plans roll out of 'small box' gym model

We're still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year
– Francine Davis

PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.

Speaking exclusively to Health Club Management, Francine Davis, PureGym's commercial and strategic development director, said one the most advanced new products was the company's new "small box" gym concept.

"Our large-format clubs require a high population density, so we decided to create a model at 5,000–8,000sq ft – about a third of the size of a standard club," Davis said.

"It wasn’t just about taking the PureGym model and cutting it down, but about creating a brand new proposition with new floor layouts and flexible space.

"These are vibrant, friendly, local gyms, with semi-open studios, inviting usage when no classes are running. The back office is minimised too, with the desk on the gym floor, so the staff are there to help."

She added that a full roll-out of the small-size clubs will commence in 2019.

"We’ve launched two so far – Tunbridge in January 2018 and Buckingham at the end of April – and we’ll open a few more this year," Davis said.

"However, it’s still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year."

As well as the smaller clubs, there are a number of other new products and formats that PureGym is working on – including improvements to its tech offering and a women-only concept.

"There are a few things we’re looking at," Davis explained. "The first is a new app, with the initial phase already introduced and the full version due out by the end of this year.

"We’re also exploring the idea of a female-only proposition off the back of research we carried out among female members and non-members. These concepts have been successful in Germany, but not in the UK so far.

"It may not turn out to be right for the market, but it’s something we’re exploring."

To find out more about PureGym's plans – including a new high-spec virtual group exercise studio concept – click here to read a full-length interview with Davis, operations director Rebecca Passmore and director of human resources Eve Sukhnandan.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.
HAF
THUMB28492_587253.jpg

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This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25
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The University of Stirling has opened its new £20m sports and fitness centre. The building,
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HCM Magazine
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TVS was selected because of its dual ability to address acoustic requirements and specify, supply and install high quality sports flooring solutions
HCM Magazine
Opinion
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM Magazine
Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
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We’re creating a health club environment where physical, digital and human systems come together to create an enhanced user experience
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Power Plate: Exercise equipment
Uniforms
Service Sport: Uniforms
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
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Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
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Expo Centre & Riviera di Rimini, Italy
Diary dates
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Diary dates
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The Retention Guru
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