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Technogym
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Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PureGym looking to diversify, plans roll out of 'small box' gym model

We're still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year
– Francine Davis

PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.

Speaking exclusively to Health Club Management, Francine Davis, PureGym's commercial and strategic development director, said one the most advanced new products was the company's new "small box" gym concept.

"Our large-format clubs require a high population density, so we decided to create a model at 5,000–8,000sq ft – about a third of the size of a standard club," Davis said.

"It wasn’t just about taking the PureGym model and cutting it down, but about creating a brand new proposition with new floor layouts and flexible space.

"These are vibrant, friendly, local gyms, with semi-open studios, inviting usage when no classes are running. The back office is minimised too, with the desk on the gym floor, so the staff are there to help."

She added that a full roll-out of the small-size clubs will commence in 2019.

"We’ve launched two so far – Tunbridge in January 2018 and Buckingham at the end of April – and we’ll open a few more this year," Davis said.

"However, it’s still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year."

As well as the smaller clubs, there are a number of other new products and formats that PureGym is working on – including improvements to its tech offering and a women-only concept.

"There are a few things we’re looking at," Davis explained. "The first is a new app, with the initial phase already introduced and the full version due out by the end of this year.

"We’re also exploring the idea of a female-only proposition off the back of research we carried out among female members and non-members. These concepts have been successful in Germany, but not in the UK so far.

"It may not turn out to be right for the market, but it’s something we’re exploring."

To find out more about PureGym's plans – including a new high-spec virtual group exercise studio concept – click here to read a full-length interview with Davis, operations director Rebecca Passmore and director of human resources Eve Sukhnandan.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.
HAF
THUMB28492_587253.jpg
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News

PureGym looking to diversify, plans roll out of 'small box' gym model

We're still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year
– Francine Davis

PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.

Speaking exclusively to Health Club Management, Francine Davis, PureGym's commercial and strategic development director, said one the most advanced new products was the company's new "small box" gym concept.

"Our large-format clubs require a high population density, so we decided to create a model at 5,000–8,000sq ft – about a third of the size of a standard club," Davis said.

"It wasn’t just about taking the PureGym model and cutting it down, but about creating a brand new proposition with new floor layouts and flexible space.

"These are vibrant, friendly, local gyms, with semi-open studios, inviting usage when no classes are running. The back office is minimised too, with the desk on the gym floor, so the staff are there to help."

She added that a full roll-out of the small-size clubs will commence in 2019.

"We’ve launched two so far – Tunbridge in January 2018 and Buckingham at the end of April – and we’ll open a few more this year," Davis said.

"However, it’s still at the stage where we are fine-tuning the model, so we won’t hand it over for a more rapid roll-out until next year."

As well as the smaller clubs, there are a number of other new products and formats that PureGym is working on – including improvements to its tech offering and a women-only concept.

"There are a few things we’re looking at," Davis explained. "The first is a new app, with the initial phase already introduced and the full version due out by the end of this year.

"We’re also exploring the idea of a female-only proposition off the back of research we carried out among female members and non-members. These concepts have been successful in Germany, but not in the UK so far.

"It may not turn out to be right for the market, but it’s something we’re exploring."

To find out more about PureGym's plans – including a new high-spec virtual group exercise studio concept – click here to read a full-length interview with Davis, operations director Rebecca Passmore and director of human resources Eve Sukhnandan.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer.
HAF
THUMB28492_587253.jpg

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A number of gym operators are concerned that local lockdowns could come into effect in
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Professor Zhen Yan

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Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Company profile: MiE FitQuest
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
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Diary dates
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