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Technogym
Technogym
Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
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As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
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Lack of exercise is a major cause of death from COVID-19, according to new research, ...
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World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
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Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
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A major new initiative will look to strengthen and unite the fitness industry's voice in ...
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
HCM magazine
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
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Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg

News

Health clubs and gyms will be able to open their doors to individual training sessions
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of
Lack of exercise is a major cause of death from COVID-19, according to new research,
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now
FreeMotion Fitness
FreeMotion Fitness
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
Health clubs, leisure centres and studios in England have opened today (12 April) for the
A major new initiative will look to strengthen and unite the fitness industry's voice in
A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
fibodo Limited
fibodo Limited
The world has had to get used to social distancing in 2020 and any business
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Miha Bodytec GmbH
Miha Bodytec GmbH
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
The UK government has launched a new Office for Health Promotion, designed to lead efforts
Global Wellness Summit
Global Wellness Summit
1 - 20 of 11,852
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
HCM People
I don’t think we can point to any club in America that’s doing better now compared to pre-pandemic times
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
HCM magazine
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM magazine
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM magazine
We want to build centralised places for wellness and have the benefit of all the brands coming together
HCM magazine
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM magazine
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Featured supplier news
Featured supplier news: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
Technogym