GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Wexer
Wexer
Wexer
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Features
Letters
Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration
Features
COVID-19
Your worst nightmare happens – a member with COVID-19 attends three group exercise classes in a period of 18 hours. Sarah Shortt explains how one operator dealt with this crisis while staying open throughout and avoiding community transmission
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
Rehab
Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
Features
Supplier showcase
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
feature
We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
Features
Stats
Deloitte has produced a report in partnership with EuropeActive, analysing the impact of COVID-19 on the European health and fitness market, as Karsten Hollasch reports
Features
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Technogym: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg

News

Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist,
Gains made getting people more physically active over the last few years were all but
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which
The government has pledged to invest £100m in supporting public leisure centres this winter, as
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of
MyZone Group Ltd
MyZone Group Ltd
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of
Customer experience software provider, AskNicely, has announced it will host a new virtual event called
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return
TRP - The Retention People
TRP - The Retention People
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
A UK government U-turn – just announced – will see gyms and leisure centres staying open
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business
The UK government is likely to face legal challenges from gym operators following the revelation
Hussle HQ
Hussle HQ
1 - 15 of 11,650
Features
Letters
Emerging successfully out of a crisis as significant as this pandemic requires visionary leadership, creative thinking and innovative collaboration
Features
COVID-19
Your worst nightmare happens – a member with COVID-19 attends three group exercise classes in a period of 18 hours. Sarah Shortt explains how one operator dealt with this crisis while staying open throughout and avoiding community transmission
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
Rehab
Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
Features
Supplier showcase
Gympass added personal training to its platform during the lockdown and has now delivered 30,000 sessions globally
Features
feature
We look at how you can unlock hidden value in your operation with a complete end-to-end leisure management solution
Features
Stats
Deloitte has produced a report in partnership with EuropeActive, analysing the impact of COVID-19 on the European health and fitness market, as Karsten Hollasch reports
Features
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
The reopening of the industry, encouraging confidence in consumers and maintaining business is a collective responsibility
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
People
We believe affordable fitness will be a very substantial part of all significant gym and fitness markets in the future
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
I invite every organisation to become part of our consultation on workplace wellbeing, active ageing and long-term health conditions
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
People
People in Club V trust me and I want to do the best for them and help them progress
People
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
Technogym: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Member feedback software
AskNicely: Member feedback software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Wexer
Wexer