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Uptivo
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg
Latest News
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HCM Magazine
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A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
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Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
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For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
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The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
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We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Lockers/interior design
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Diary dates
07-09 Jun 2021
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Diary dates
12 Jun 2021
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Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
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18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg

News

Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent
Fully vaccinated people in the US no longer need to wear a face mask whether
Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
Safe Space Lockers
Safe Space Lockers
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
It's time to refocus on the changing needs of older adults, according to a new
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
Fitness and health are priority areas of expenditure for consumers in six key nations around
fibodo Limited
fibodo Limited
Safety, quality of service, and member engagement are key in order to offer a unique
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
Sport England has teamed up with Youth Sport Trust to develop a new online resource
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,886
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
IHRSA
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Everyone’s talking about
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM Magazine
Policy
The health and fitness industry felt as though it wasn’t invited to its own party when news of the government’s Fit Miles programme broke. But what does it actually mean and is it good or bad news for the sector? Kath Hudson investigates
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
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We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
HCM magazine
HCM People

Helena Field

Wellbeing by Rangeford Villages
The idea was to weave a wellness culture into the fabric of village life by incorporating movement, rest and relaxation, nutrition, connectedness, purpose and environment
HCM magazine
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM magazine
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
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Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
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Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
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Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
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We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
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When women train on half-truths and crap science it’s painfully limiting
HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Salt therapy products
Himalayan Source: Salt therapy products
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Uptivo
Uptivo