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FITNESS, HEALTH, WELLNESS

Latest news

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg
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Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
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When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
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It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
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When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
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Latest news

Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith

Budget operators, Pure Gym has released its reopening video, taking a very customer-centric approach.

The video stresses the warm welcome, the ease of use and the commitment to safety, featuring Professor Greg Whyte as the expert endorsing the operator's hygiene protocols, while Sir Chris Hoy and athlete Dina Asher-Smith endorse the operator and reconfirm the 'back to training' message.

Hoy is an investor in Pure Gym and an ambassador for the brand.

Pure Gym has installed sanitation stations, screens and social distancing graphics, as well as contactless check-in with barcode. It says opening hours will be reduced initially and recommends members use the Pure Gym app to visit at quiet times and avoid queuing.

This approach contrasts with the tack taken by the Gym Group, which includes a shot of people queuing outside a gym and waiting their turn to go in – a scene which prompted some negative comments on social media with members saying they either can't or won't queue.

Pure Gym has had 111,700 views and 6,167 likes in two days, against The Gym Group, with 48,000 views and 1,950 likes in four days.

Concerns aired by members in response to both videos centre around ease of access, overcrowding, reduced opening hours and whether their loyalty to the company during lockdown – either through continuing their membership, or using the online classes – will give them any additional benefits or access privileges when they return to the gym.

One member asked that – given they had been doing classes with a particular instructor online during lockdown – they would have preferential treatment when it came to booking classes with that instructor back in the gym.

Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
PTS,HAF,FIT,IND
2020/THUMB345746_565173_976513.jpg

Latest news

More than 20 organisations have joined together in the UK to form the Swim Alliance,
According to a number of recent studies, semaglutide weight-loss drugs can be effective in treating
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More than 200 organisations and athletes in the UK have signed an open letter to
Diversity, equity and inclusion in the European fitness industry is examined in a new report
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built
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1 - 20 of 12,300
HCM promotional features
Sponsored
Sydney Swans team members were impressed by previous BLK BOX installations such as those for Manchester United and Loughborough University
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
HCM magazine
HCM People

Mariah Rooney

Founder, Trauma Informed Weight Lifting
When people experience early life trauma it impacts their bodies and nervous systems. I became curious about how lifting weights could help them have the experience of strength
HCM magazine
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
HCM magazine
AI has the potential to support people in making healthy lifestyle changes if its algorithms can be updated to understand the different stages of motivation, as Jodi Heckel reports
HCM magazine
It’s time to start the conversation about pelvic health. It’s not just menopausal women who have challenges: young women and men can also experience issues they’re too embarrassed to discuss or seek help for, as Kath Hudson reports
HCM magazine
When retailer, the €11 billion-a-year Colruyt Group, decided to get into the health club market, the plan was to fully integrate its entire business using customer insight data. The results are remarkable
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Steph Eaves looks at how health assessment devices are evolving to keep up with industry trends
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By the time you’ve finished your workout, your groceries for the week will be waiting for collection
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I’d love to see a national wellness service working hand in glove with NHS primary care
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Featured supplier news
Featured supplier news: Explosion of passion for fitness at RiminiWellness 2024 and record success for Panatta
The passion for fitness and bodybuilding reached new heights at the Panatta stands during RiminiWellness (30 May – 2 June 20204) – the largest fitness event in Italy – which this year exceeded the 100,000 visitor mark.
Featured supplier news
Featured supplier news: Elevate announces new aquatics and active kids theatres for 2024 event
The Royal Life Saving Society UK (RLSS UK), the Swimming Teachers Association (STA), and Swim England have teamed up to sponsor an aquatic theatre at Elevate 2024.
Company profiles
Company profile: The Health and Fitness Institute
All fitness education providers currently out there are one and the same. They vary in ...
Company profiles
Company profile: TANITA
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Supplier Showcases
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Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Everyone Active has achieved its £100,000 fundraising goal for Dementia UK
An award-winning sports and leisure operator, Everyone Active, has surpassed its £100,000 fundraising goal for dementia specialist nurse charity, Dementia UK.
Featured press releases
Indigo Fitness Ltd press release: IndigoFitness launches groundbreaking recovery modules in collaboration with Power Plate
IndigoFitness, known for their bespoke club designs, has placed a marker in the sand for recovery - developing a number of recovery modules that incorporate both priming and restorative techniques to help people prepare and recover for their physical activities.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Cleveland Lakes, Wiltshire and Gloucestershire
Cotswold Lakes Trust
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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Diary dates
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Diary dates
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Diary dates
04-07 Nov 2024
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Diary dates
04-06 Feb 2025
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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