Picsolve has announced a new five-year partnership with Merlin Entertainments, which will see the company become the content capture provider for a number of Merlin's London-based attractions, including Dreamworks Tours: Shrek's Adventure! London and Sea Life London Aquarium.

Additionally, the company has won contract extensions with its existing Merlin clients: Madame Tussauds London, The London Dungeon and the Coca-Cola London Eye.

Picsolve's innovative content capture technology will be implemented across these attractions, including its green screen and Experience Wall, which consists of floor to ceiling HD screens which turn chroma green for a split second allowing for special effects to be added post production. While a new version of its Super Selfie will debut at the attractions in the near future.

Visitors will also be able to purchase a wide range of Picsolve merchandise including photo books, video content and panoramic prints.

David Hockley, CEO at Picsolve, said: "London is home to some of the world's most iconic attractions, so it's important visitors are able to capture their experience as they enjoy the best the city has to offer."

"Our promise to deliver a seamless customer experience and provide our partners with new and exciting content capture innovations, is why we're able to work with the industry's top brands such as Merlin Entertainments. We're looking forward to seeing the new version of our Super Selfie technology and hope many more partners will realise the benefits this brings to their attractions," Hockley added.

Martyn Brett-Lee, commercial director at Merlin Entertainments said: "Picsolve's position as a market-leader and its continuous investment in technological innovation, makes it an obvious choice to power content capture at our world-renowned visitor destinations in London."

"Picsolve is already a key element of the customer experience at many of our attractions at many of our attractions across the globe, helping our visitors bring amazing and unforgettable moments home with them. We look forward to working closely with them over the next five years, enhancing the experience for all those who visit us."