MoveGB explores this research and reveals the surprising 'goal’ that, when achieved, produces the most loyal exercisers.

When you ask members what their goals are, most will say to lose weight, get fit, burn fat, build muscle and to see improvements in general health.

These are some of the most common reasons that people exercise.

But recent studies have shown that these common 'whys' are not the best reasons to exercise and that, in fact, people focusing on motivating themselves with these goals have a higher churn rate than those with one very powerful ‘why’, often overlooked, but actually very common in active people.

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