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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New franchise called Rise targets outdoor fitness market

Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and subsequent gym closures – have made people explore their environments for exercise.

Now a new fitness franchise is looking to tap into this emerging outdoor exercise market in the UK.

Called Rise, the franchise will look offer organised workout sessions in parks, open green spaces and other community areas – including indoor venues.

Rise will combine the coaching experience of group PT with pre-designed workouts, "extra-curricular challenges" and heart rate technology.

Central to the Rise philosophy is improving people's overall activity levels and encouraging activity, even when customers aren't at a RISE workout.

​An eight-week milestone plan features 50-minute progressive workouts designed to build fitness and confidence.

​There's also an online element, which will be delivered via Rise's own app, offering personalised daily advice, motivational comments and access to digital workouts.

The venture is the brainchild of a team of fitness professionals – James Cotton, Andy Kay, Mhairi FitzPatrick and Carl Smith – whose careers include tenures at some of the UK's largest operators, including Anytime Fitness, LA Fitness and 370 Health & Fitness.

"Rise is a brand-new franchise not burdened by legacy systems or pre-COVID thinking, but created by Team Rise to fill an emerging gap in the fitness sector landscape," the founders told HCM.

"This means we don't have a load of locations to boast about or a million followers on Instagram, but it does mean early franchisees will get the pick of locations and the best deal to get into business quickly.

"Rise needs to be in the heart of the community. Because it has outdoor, indoor and digital provision, franchisees will be able to operate through the next major disrupter like COVID-19 that comes along.

"We will help franchisees through the start-up and, if they love tech, they will love our self-service approach that means they start generating returns quickly," they said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
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News

New franchise called Rise targets outdoor fitness market

Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and subsequent gym closures – have made people explore their environments for exercise.

Now a new fitness franchise is looking to tap into this emerging outdoor exercise market in the UK.

Called Rise, the franchise will look offer organised workout sessions in parks, open green spaces and other community areas – including indoor venues.

Rise will combine the coaching experience of group PT with pre-designed workouts, "extra-curricular challenges" and heart rate technology.

Central to the Rise philosophy is improving people's overall activity levels and encouraging activity, even when customers aren't at a RISE workout.

​An eight-week milestone plan features 50-minute progressive workouts designed to build fitness and confidence.

​There's also an online element, which will be delivered via Rise's own app, offering personalised daily advice, motivational comments and access to digital workouts.

The venture is the brainchild of a team of fitness professionals – James Cotton, Andy Kay, Mhairi FitzPatrick and Carl Smith – whose careers include tenures at some of the UK's largest operators, including Anytime Fitness, LA Fitness and 370 Health & Fitness.

"Rise is a brand-new franchise not burdened by legacy systems or pre-COVID thinking, but created by Team Rise to fill an emerging gap in the fitness sector landscape," the founders told HCM.

"This means we don't have a load of locations to boast about or a million followers on Instagram, but it does mean early franchisees will get the pick of locations and the best deal to get into business quickly.

"Rise needs to be in the heart of the community. Because it has outdoor, indoor and digital provision, franchisees will be able to operate through the next major disrupter like COVID-19 that comes along.

"We will help franchisees through the start-up and, if they love tech, they will love our self-service approach that means they start generating returns quickly," they said.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

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News

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Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
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1 - 20 of 11,883
HCM Magazine
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For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Interview
Amid reports of a bid to buy the business, HCM was keen to get an update on the state of play at the Bannatyne Group. We sent Kate Cracknell to (virtually) speak to the FD
HCM Magazine
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We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
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HCM Magazine
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HCM magazine
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
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Catalogue Gallery
Click on a catalogue to view it online
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Management software
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Flooring
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Whole body cryotherapy
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Architects/designers
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Carmarthenshire County Council
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Diary dates
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Diary dates
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Worldwide, Various,
Diary dates
13-14 Jun 2021
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Les Mills
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