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New director and division for VisitBritain
By Caroline Wilkinson
VisitBritain, as of November this year, will have a director to head its new Strategy and Insight division formed as part of the agency's restructure.
The former head of press and PR for VisitBritain, Patricia Yates, will lead the division with the aim of improving the value of British tourism. She plans to do this by raising the profile of the visitor economy and acting as an interlocutor between the industry and the government.
Sandie Dawe, previously the agency's strategy and communications director, will also take up a new directorship role, focused on leading and delivering a strategy that maximises the tourism benefits of the London 2012 Olympic and Paralympic Games. She will work closely with Visit London to create joint action plans to ensure both London and Britain benefit from the event.
VisitBritain, as of November this year, will have a director to head its new Strategy and Insight division formed as part of the agency's restructure.
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