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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New This Girl Can campaign focuses on women and cycling

Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK.

The HSBC UK Breeze initiative has attracted 250,000 participants since its inception in 2011, helping women to overcome barriers to participation such as lack of confidence, fear of judgement and simply fitting activity into a busy lifestyle.

Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.

Kate Dale, Sport England's campaign lead for This Girl Can, said that the huge number of women attending HSBC UK Breeze events every week showed how effective the programme had already been: "This Girl Can is designed to break down the emotional barriers women face when considering exercise. One of these emotional barriers is fear of judgement around capability, and HSBC UK Breeze is brilliant at addressing these barriers with friendly and knowledgeable female ride leaders who help attendees to build their confidence and skills."

Faye Downey, women's cycling project manager at British Cycling, added: "We are constantly looking at innovative ideas and projects to get more women on bikes, and we are excited about this campaign's potential to introduce HSBC UK Breeze to a new audience and put cycling on the radar of more women."

Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK. Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.
SAR
imagesX/THUMB342372_614756_771753.jpg
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Diary dates
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12-13 Sep 2022
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01-07 Dec 2022
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News

New This Girl Can campaign focuses on women and cycling

Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK.

The HSBC UK Breeze initiative has attracted 250,000 participants since its inception in 2011, helping women to overcome barriers to participation such as lack of confidence, fear of judgement and simply fitting activity into a busy lifestyle.

Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.

Kate Dale, Sport England's campaign lead for This Girl Can, said that the huge number of women attending HSBC UK Breeze events every week showed how effective the programme had already been: "This Girl Can is designed to break down the emotional barriers women face when considering exercise. One of these emotional barriers is fear of judgement around capability, and HSBC UK Breeze is brilliant at addressing these barriers with friendly and knowledgeable female ride leaders who help attendees to build their confidence and skills."

Faye Downey, women's cycling project manager at British Cycling, added: "We are constantly looking at innovative ideas and projects to get more women on bikes, and we are excited about this campaign's potential to introduce HSBC UK Breeze to a new audience and put cycling on the radar of more women."

Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK. Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.
SAR
imagesX/THUMB342372_614756_771753.jpg

News

The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during
A new physical activity programme called Big Sister has been launched in the UK to
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HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
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Insight
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news
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More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured supplier news
Featured supplier news: Core Health & Fitness launches Schwinn X and Z Bikes
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: UPTIVO S.r.l.
Uptivo makes workouts competitive and engaging while building a collaborative environment providing powerful tools to ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
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Diary dates
25-28 Oct 2022
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Diary dates
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tbc, Dunedin, New Zealand
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