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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Nautilus Inc is selling Octane Fitness to focus on home gym market

Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand Octane Fitness – less than five years after acquiring it.

The firm, which purchased Octane from North Castle Partners in a deal worth US$115m in late 2015, says the move is part of a strategy to "focus solely on growing, investing in and innovating in the home fitness equipment market".

“Our decision to explore the potential sale of Octane Fitness is as a result of our long-term strategic planning process and a conclusion to refocus more resources on what we do best: deliver best-in-class home fitness products and connected fitness experiences,” said Jim Barr, CEO of Nautilus Inc.

The move brings to an end Nautilus' plans to grow and enter new markets via the commercial route.

When it acquired Octane Fitness, the company said it was a strategic move designed to help it accelerate growth by "extending into higher price point products, penetrate new channels of distribution and expand into new international markets".

Octane is known for zero-impact training equipment and its Zero Runner and XT-One cross trainer, while Nautilus’ fitness brand portfolio comprises Nautilus, Bowflex and Schwinn.

It is the second time in a little over 10 years that Nautilus has exited the commercial fitness sector. In 2009, it sold the commercial arms of Nautilus and Schwinn to Med-Fit. Both brands have since been acquired by Core Health and Fitness.

Nautilus has retained investment banker, William Blair, as its advisor for the potential Octane Fitness transaction.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand Octane Fitness – less than five years after acquiring it.
HAF,FIT,IND,PTS,SUP
2020/THUMB345849_457654_737956.jpg
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News

Nautilus Inc is selling Octane Fitness to focus on home gym market

Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand Octane Fitness – less than five years after acquiring it.

The firm, which purchased Octane from North Castle Partners in a deal worth US$115m in late 2015, says the move is part of a strategy to "focus solely on growing, investing in and innovating in the home fitness equipment market".

“Our decision to explore the potential sale of Octane Fitness is as a result of our long-term strategic planning process and a conclusion to refocus more resources on what we do best: deliver best-in-class home fitness products and connected fitness experiences,” said Jim Barr, CEO of Nautilus Inc.

The move brings to an end Nautilus' plans to grow and enter new markets via the commercial route.

When it acquired Octane Fitness, the company said it was a strategic move designed to help it accelerate growth by "extending into higher price point products, penetrate new channels of distribution and expand into new international markets".

Octane is known for zero-impact training equipment and its Zero Runner and XT-One cross trainer, while Nautilus’ fitness brand portfolio comprises Nautilus, Bowflex and Schwinn.

It is the second time in a little over 10 years that Nautilus has exited the commercial fitness sector. In 2009, it sold the commercial arms of Nautilus and Schwinn to Med-Fit. Both brands have since been acquired by Core Health and Fitness.

Nautilus has retained investment banker, William Blair, as its advisor for the potential Octane Fitness transaction.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand Octane Fitness – less than five years after acquiring it.
HAF,FIT,IND,PTS,SUP
2020/THUMB345849_457654_737956.jpg

News

The fitness sector has been left "without answers or evidence" on why gyms and leisure
Boutique operator Digme Fitness will open two new studios in London over the next two
A government investment of £1.75bn – to pay 50 per cent of rents across the
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Features
US stats
Member usage prior to COVID-19 closure is a powerful predictor of return
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
Features
FIBO Awards
Although the show has been rescheduled, the six winners of the FIBO Innovation and Trend Awards 2020 have still been announced. We take a look at the companies whose developments help motivate people to live healthier lives
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Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
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founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Safe Space Lockers
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
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Fisikal: Management software
Lockers/interior design
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Software
Volution.fit: Software
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Servicesport UK Limited: Independent service & maintenance
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Waltham Abbey, Essex
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