Natura Bissé has launched a new face cream and professional spa treatment which are crafted to address the loss of firmness, sagging and lack of definition in the skin.

With a rich texture, the Inhibit High Definition Lifting Cream is inspired by medical-aesthetic techniques and formulated for both morning and evening use.

The formula features a blend of active ingredients, including red algae from Brittany and plant-based biomimetic collagen IV fragments derived from organic plants. These fragments, being smaller portions of the protein, are designed to enhance absorption, ensuring the cream penetrates deeply into the skin.

To maximise the product’s benefits, Natura Bissé's education team has developed an exclusive deep facial massage that consumers can perform at home.

The massage, taught through a video tutorial, targets the fascia and connective tissues beneath the skin, promoting a lifted and toned appearance.

Complementing the home treatment, the brand also introduced the 60-minute Inhibit Zero Gravity Lift professional spa ritual which focuses on the face, neck and décolleté.

This professional spa treatment aims to deliver smoother, firmer skin and more defined facial contours.

Patricia Fisas, SVP of research and innovation at Natura Bissé Group, said: “This product serves as a perfect complement to microinjections and other medical-aesthetic procedures, or as a powerful alternative for those seeking less invasive solutions.

“The innovative formula delivers an impressive lifting effect, reduces wrinkles and expression lines, plumps the middle third of the face, and enhances the jawline's appearance.

“The accompanying Inhibit Zero Gravity Lift spa ritual offers professional-level rejuvenation and a luxurious self-care experience, promising immediate and lasting results.”

More about the pro-ageing treatmentNatura Bissé has created the Inhibit Zero Gravity Lift ritual to provide an unparalleled "anti-gravity" rejuvenating effect while also offering a moment of exceptional relaxation.

The treatment features exclusive lifting massages that target the whole face to reveal a smoother, plumper and firmer complexion with enhanced facial contours.

Pinch friction techniques are employed to reduce wrinkles and expression lines while stapling movements in strategic areas work on volume loss, sculpt cheekbones and addressing double chins.

The treatment is rounded off with firming movements that focus on the neck, décolleté, and inner arms – areas often prone to sagging and laxity.