Natura Bissé’s travelling spa experience, Pure Air Bubble, has been refreshed after it debuted 15 years ago.

Filled with 99.99 per cent pure air, the pop-up treatment tent is designed as an escape for the mind and a breath of fresh air for both the skin and the senses.

Now, thanks to a comprehensive refresh, the bubble has been increased in size and is the setting for an exclusive new 60-minute Natura Bissé facial.

“The new facial is based on our exclusive Pro-Youth Lifting Method,” commented Patricia Fisas, Natura Bissé SVP and research and innovation director.

“The ritual focuses on enhancing healthy-looking and rejuvenated skin as well as promoting a balanced inner state thanks to conscious and guided breathing exercises and exclusive massages targeting the vagus nerve or the temporomandibular joints.”

She added: “Business-wise, the Pure Air Bubble is a great opportunity since it allows spas to create special events that showcase Natura Bissé, presenting its best treatments with this special twist. The new version of the bubble is also more spacious and technically much easier to ensemble and transport.”

New leadership

In other news, Natura Bissé has appointed Stefanie Mach managing director of Natura Bissé UK.

“It’s an immense honour to lead the team in the UK and Ireland and work towards expanding the brand's presence in the region,” said Mach.

“At the core of our strategy is a 360 client-centric approach, geared towards providing customers with exceptional spa experiences and professional-grade results and products that extend beyond the treatment room.

“Over the next 12 months, our vision for the spa channel in the UK is to establish Natura Bissé as a top-tier player in the industry by continuing to innovate, focusing on exceptional experiences, prioritising sustainability, strengthening the relationships with our current partners and building mutually beneficial strategic partnerships with businesses that share our values.”

Mach has more than 15 years of experience under her belt in marketing and brand strategy as well as business development and analysis across the luxury sector. In recent years, she has helmed an independent consultancy and worked with luxury brands, including high-end fashion, homeware and beauty companies.