Moving Communities now incorporates the Wellby Standard when calculating the social value of physical activity
By Kath Hudson
Moving Communities now calculates the value to individuals Credit: Sport England
Moving Communities has updated its social value dashboard
The Wellby Standard tool has now been included
This means the value to individuals and the value to society are now both measured
Moving Communities is a Sport England initiative
The Moving Communities social value dashboard has been updated to enable more powerful reporting around the value of participation in physical activity.
One of the changes is the addition of the Wellby methodology (WELLBY) that quantifies an individual’s subjective wellbeing on a score from 0 to 10, in response to the question: “Overall, how satisfied are you with your life nowadays.”
As well as the inclusion of Wellby, the new model includes updated health outcomes; the social cost of inequalities value; the most recently available evidence and the latest guidance for measuring and valuing social impact from the UK government's HM Treasury.
Jack Shakespeare, director of strategic projects at 4Global spoke to HCM about the impact, saying: “The updated Moving Communities Social Value dashboard marks a step-change in how we measure the impact of sport and physical activity. By aligning with HM Treasury’s Green Book guidance and the 2024 national social value model published by Sport England, this version offers a more focused and rigorous approach to valuing outcomes.
“For the first time, we clearly distinguish between the primary value to individuals – particularly through improved wellbeing – and the secondary value to society, including reduced health and social care costs.
“By integrating the Wellby Standard (Wellbeing-Adjusted life year) as a core measure that's aligned with the NHS QALY (Quality-Adjusted life year), we’re bringing greater credibility and consistency to how social value is quantified. This allows us to make more informed decisions about where policy, planning and investment delivers the greatest return in public health and wellbeing.”
Sport England has renewed the contract for its Moving Communities study for another four years. ...
The Moving Communities social value dashboard has been updated to enable more powerful
reporting around the value of participation in physical activity.
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK,
has today (9 June 2026) announced that it will be supporting the National Year of Reading as
a major campaign partner alongside national organisations, including BBC Sport, Audible, DC
Thomson and Tesco.
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual
space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge
potential. What it needed was the right layout, the right equipment, and a partner who
understood functional fitness.
Moving Communities now incorporates the Wellby Standard when calculating the social value of physical activity
By Kath Hudson
Moving Communities now calculates the value to individuals Credit: Sport England
Moving Communities has updated its social value dashboard
The Wellby Standard tool has now been included
This means the value to individuals and the value to society are now both measured
Moving Communities is a Sport England initiative
The Moving Communities social value dashboard has been updated to enable more powerful reporting around the value of participation in physical activity.
One of the changes is the addition of the Wellby methodology (WELLBY) that quantifies an individual’s subjective wellbeing on a score from 0 to 10, in response to the question: “Overall, how satisfied are you with your life nowadays.”
As well as the inclusion of Wellby, the new model includes updated health outcomes; the social cost of inequalities value; the most recently available evidence and the latest guidance for measuring and valuing social impact from the UK government's HM Treasury.
Jack Shakespeare, director of strategic projects at 4Global spoke to HCM about the impact, saying: “The updated Moving Communities Social Value dashboard marks a step-change in how we measure the impact of sport and physical activity. By aligning with HM Treasury’s Green Book guidance and the 2024 national social value model published by Sport England, this version offers a more focused and rigorous approach to valuing outcomes.
“For the first time, we clearly distinguish between the primary value to individuals – particularly through improved wellbeing – and the secondary value to society, including reduced health and social care costs.
“By integrating the Wellby Standard (Wellbeing-Adjusted life year) as a core measure that's aligned with the NHS QALY (Quality-Adjusted life year), we’re bringing greater credibility and consistency to how social value is quantified. This allows us to make more informed decisions about where policy, planning and investment delivers the greatest return in public health and wellbeing.”
Sport England has renewed the contract for its Moving Communities study for another four years. ...
The Moving Communities social value dashboard has been updated to enable more powerful
reporting around the value of participation in physical activity.
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
GLL, the charitable social enterprise operating Libraries and Leisure Centres across the UK,
has today (9 June 2026) announced that it will be supporting the National Year of Reading as
a major campaign partner alongside national organisations, including BBC Sport, Audible, DC
Thomson and Tesco.
When brothers Patrick and Kevin first approached BLK BOX, they had a vision and an unusual
space. Beneath a building in Embrach, Switzerland, sat an underground facility with huge
potential. What it needed was the right layout, the right equipment, and a partner who
understood functional fitness.