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Massages are 'top revenue generator' for hotel spas
A new analysis of hotel spa department operating statements, conducted by PKF Hospitality Research, has been released.
The Trends in the Hotel Spa Industry Report presents year on year changes as well as a number of revenue categories.
The report showed that treatments, such as massage, body wraps and facials, provided the largest source of revenue for hotel spas, together comprising 73 per cent of the revenue generated by hotel spa departments in 2006, with massages being the top revenue generator.
Bruce Baltin, Senior Vice President of PKF, explained why: "While spas offer a wide range of services, massages remain the top revenue generator for several reasons.
"Most consumers are unaware of, or may be intimidated by, more exotic spa treatments and therefore tend to gravitate towards the 'norm'. Also, as more men are taking advantage of spa services, they tend to be drawn to massages as their treatment of choice."
From a total sample of 147 operating statements for hotels with spa operations, PKF analysed the financial performance of 46 resort spas and 17 urban hotel spas that reported extensive revenue, expenses and profit data for both 2005 and 2006.
The data in the report was then developed by representatives of Health Fitness Dynamics, Miraval and Cornell University, under the guidance of Baltin.