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Marketing campaign for North Wales
After a year of planning, a tactical marketing campaign for North Wales is about to be launched in the north-west of England.
The campaign brings together private/public sector partnership tourism enterprises including This Week Wales, First North Western Trains, North Wales Tourism and the Wales Tourist Board and is expected to bring benefits for marketing partners, many of which are small – often micro-size businesses.
According to This Week Wales, search engine optimisation trials carried out with Google, in conjunction with Yahoo! and AOL, have shown “impressive” results.
“Wales must compete aggressively in the home market and move ahead of its UK competitors by monopolising these new distribution channels,” said This Week Wales publishing chief executive, Terry Jackson.
“This new, imaginative campaign will help North Wales gain a marketing edge over intense competition from other popular UK destinations,” he added.
The campaign embraces newspaper distributions via Tesco, Asda and Sainsburys in the north-west, direct e-mailing to an opt-in database of 35,000 UK consumers; posters on railway stations and the introduction of “Staying in Wales/”Aros yng Nghymru and “Dining Out in Wales”/”Ciniawa yng Nghymru” consumer information brands for Wales.
Managing editor for This Week Wales, Roger Thomas, said the opportunities for domestic tourism are brighter than they have been for some time: “A stronger euro and concerns about the international situation mean that people are looking closer to home. But we have to keep reminding them of Wales.” Details: www.ThisWeek.co.uk