Latest news
Promotion
Maison d’Asa plans European debut, infusing Mediterranean and Arabian wellness
The expansion will begin in Portugal and Spain Credit: Maison D'Asa
We’re committed to delivering authentic, culturally inspired wellness experiences that reflect the soul of each destination
– Walid El Mernissi
Credit: Maison D'Asa
Maison d’Asa, Morocco’s prestigious luxury spa brand, is set to bring its signature blend of Mediterranean and Arabian wellness to Europe in 2025. Renowned for its ancestral rituals, sun-infused treatments, and COSMOS-certified products, the brand will introduce its holistic approach to self-care across the continent.
With an esteemed presence in world-class hotel spas – such as Six Senses Zighy Bay, Four Seasons Casablanca, Anantara The Palm Dubai, and Fairmont properties across North Africa and the Middle East – Maison d’Asa now turns its focus to Europe.
The expansion will begin in Portugal and Spain, delivering an Andalusian-inspired wellness experience before extending to France, England and Italy.
Maison d’Asa is celebrated for its immersive spa journeys, where warm textures, aromatic essences, and time-honoured techniques transport guests into deep relaxation. Its curated offerings include Hammams, body treatments and facials, seamlessly blending ancestral wisdom with modern expertise.
Walid El Mernissi, CEO of Maison d’Asa, said: “Following our success across the southern Mediterranean and the Middle East, expanding into Europe is a natural evolution. As a brand rooted in tradition, we’re committed to delivering authentic, culturally inspired wellness experiences that reflect the soul of each destination."
Stay up to date with all of Maison d'Asa's news via LinkedIn, Instagram or
Company Details
Maison D'Asa
Maison d'Asa, founded in 2013 by Asma El Mernissi in Casablanca, is the world's first spa concept honouring wellness traditions from the Mediterranean and the Orient, blending authenticity and heritage for an unparalleled experience.
Address
18 Ibrahin Ennakhai Street, 20150 Casablanca, MoroccoTelephone
+212 614 30263Website
www.maisondasa.com
Maison d’Asa, Morocco’s prestigious luxury spa brand, is set to bring its signature blend
of Mediterranean and Arabian wellness to Europe in 2025.
2025/THUMB715-355241_110528_119610.jpg
Latest news
08 Jun 2026
Purpose Brands has announced its entry into the Italian market, having sold the franchise rights
08 Jun 2026
Fitness First UK is integrating red light therapy into its yoga and Pilates classes through
05 Jun 2026
Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and
05 Jun 2026
Technogym has announced the launch of the Run X World Treadmill Championship, the first world
05 Jun 2026
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on
05 Jun 2026
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer,
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch
01 Jun 2026
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes,
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk,
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will
27 May 2026
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a
27 May 2026
Everlast Gyms' York site has reopened following a refurbishment to bring it up to the
26 May 2026
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a digital platform that
22 May 2026
A contrast therapy and breathwork facility called Reset has opened in Islington, London, in the
22 May 2026
Fitness First UK is embracing digital wellness technology by installing Kip’s tap-to-activate phone controls across
One of the biggest mistakes operators in the fitness industry still make is advertising almost
21 May 2026
Solidcore, which is majority owned by L Catterton, has confirmed that it is actively exploring
21 May 2026
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square,
London and revealed a range of new launches
HCM promotional features
Promotion
Performance Health Systems, manufacturer of Power Plate,
has a new CEO, with an ambitious vision for the company
HCM promotional features
Sponsored
Active IQ is calling for greater accountability in online fitness advice with the launch of a new trustmark
HCM promotional features
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
HCM People
Jamie Clements
The Breath Coach“I experienced a blissful feeling of joy I hadn’t felt since I was a kid”
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
UK market penetration has risen to 18 per cent – one of the highest
globally, yet with 100 per cent of people seeing benefits when they
exercise, how high could it go? Kath Hudson asks the experts…
HCM magazine
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
Company profiles
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised ...
Company profiles
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers
Water experiences and hydrotherapy solutions
Spa and beauty equipment
Industrial washing machines
Hot tubs
Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
