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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Magicline combines global expansion with diversity awareness campaign

We’re not only striving to provide the most innovative solutions around gym management but also to raise awareness about the importance of supporting gender diversity and equity
– Maike Kumstel, International Business Development Manager

German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.

Magicline has been growing rapidly in the past five years and expanded across Europe. Part of the Sport Alliance Group, the brand has been driving the digitalisation of the fitness industry for over 30 years with innovative, state-of-the-art software solutions that increase member satisfaction and retention.

Social responsibility and driving inclusivity

Diversity and inclusion are values that the Sport Alliance wants to focus on and drive not only internally, but also globally in the sector.

Now, Magicline wants to make use of its strong market position and set an example in terms of social responsibility and actively championing these values.

As there is no reliable data and information on the status of gender equity and inclusion, Sport Alliance is conducting a survey on diversity and inclusion.

To do so, Sport Alliance has partnered with the Women in Fitness Association as a first step.

"Gender equality and an open approach to the issue is now more relevant than ever in modern society,” says Artur Jagiello, head of marketing and communications at Sport Alliance.

“With our survey, we want to shed more light and raise awareness of this issue."

The first survey results will be presented at FIBO/ the European Health and Fitness Forum on 6 April. A white paper delving into the findings will also be published in the following months.

Magicline’s global growth and global industry impact

Magicline’s goal as a software company is to both be globally recognised as THE software partner for fitness enterprises and also as a driver of change in the industry.

Magicline already serves more than 4,500 fitness chains, franchise systems and independent clubs with its highly configurable software that creates a unique member experience from lead generation to online membership signings that result in increased member loyalty.

Company Details
Magicline
Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.
German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.
,tec,haf
2022/THUMB349240_103490_469206.jpg
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News

Magicline combines global expansion with diversity awareness campaign

We’re not only striving to provide the most innovative solutions around gym management but also to raise awareness about the importance of supporting gender diversity and equity
– Maike Kumstel, International Business Development Manager

German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.

Magicline has been growing rapidly in the past five years and expanded across Europe. Part of the Sport Alliance Group, the brand has been driving the digitalisation of the fitness industry for over 30 years with innovative, state-of-the-art software solutions that increase member satisfaction and retention.

Social responsibility and driving inclusivity

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Now, Magicline wants to make use of its strong market position and set an example in terms of social responsibility and actively championing these values.

As there is no reliable data and information on the status of gender equity and inclusion, Sport Alliance is conducting a survey on diversity and inclusion.

To do so, Sport Alliance has partnered with the Women in Fitness Association as a first step.

"Gender equality and an open approach to the issue is now more relevant than ever in modern society,” says Artur Jagiello, head of marketing and communications at Sport Alliance.

“With our survey, we want to shed more light and raise awareness of this issue."

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Magicline’s global growth and global industry impact

Magicline’s goal as a software company is to both be globally recognised as THE software partner for fitness enterprises and also as a driver of change in the industry.

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Company Details
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Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.
German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.
,tec,haf
2022/THUMB349240_103490_469206.jpg

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