EGYM and Magicline enter into a strategic partnership entirely in line with their open platforms and now aim to provide their customers with an interface of both companies at no additional cost to gym operators.

"We know that the fitness industry has been waiting a long time for EGYM and Magicline to join forces. Together, we will now create synergies through the cooperation of our teams to maximize customer value. There are so many common ideas to promote digitalization in our industry - let's tackle it," said Daniel Hanelt, CEO of Magicline.

By connecting the two systems, the cooperation will enable trainers to seamlessly access the "EGYM Connected Training Floor".

A number of basic features, such as member transfer/synchronization, check-ins and RFID transfer, will be available as early as next month. Other features - such as booking classes for studio members via the EGYM Branded Member App or controlling EGYM+ and EGYM Smart Strength devices - will follow successively in the coming months.

The request to activate the interface will be made through the Magicline App Store. All customers will receive regular information about upcoming innovations and also information about the conversion process itself. Magicline will also integrate a software interface to EGYM subsidiary qualitrain.

Philipp Roesch-Schlanderer, CEO of EGYM, says: "Our partnership with Magicline fits seamlessly into our 'best of breed' approach: operators should always have the freedom to combine those providers that are optimal for their particular purpose, e.g. EGYM for the training space with all the benefits of free choice of hardware and software, and Magicline for membership management."

The concluded partnership is just the beginning of the cooperation between the two German FitTech heavyweights EGYM and Magicline. The goal is to jointly drive innovation and further digitalize the fitness market. This is the reason why both EGYM and Magicline have created open ecosystems. Innovations and developments that benefit customers and allow them freedom of choice in terms of the solutions they use.