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London’s Believe It or Not! to open in August
By Tom Walker
Details have been revealed on the London’s Ripley’s Believe It or Not! attraction.
To be located at the famous Trocadero complex in London, the 24,000sq ft visitor attraction will feature more than 500 exhibits, ranging from a four-meter model of Tower Bridge made out of matchsticks to a portrait of Lady Diana made of laundry lint from a clothes drier.
According to Jim Pattison Jr, president of US-based Ripley Entertainment, the site will seek to attract families and has invested in increasing the educational value of the attraction.
“It promises to be the most incredible visitor experience in London,” said Pattison.
Ripley’s Believe It or Not! London will open in mid-August 2008 and will be operated by the London Bridge Entertainment Partners (LBEP) on a franchise deal.
LBEP is controlled by London Bridge Entertainment Group, an investment company set up to for acquiring, setting up and operating visitor attraction companies.
Details have been revealed on the London’s Ripley’s Believe It or Not! attraction.
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