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Life Fitness' new sales team
By Sarah Todd
Life Fitness has appointed two new members to its UK sales division.
Murray Rudkin, former UK sales manager, has been promoted to UK sales director as part of a strategic move to unify the key account and core sales teams.
The move to combine the two teams is intended to allow the firm to better serve customer needs, and Rudkin will be responsible for heading up the overall operation.
Working under Rudkin, Richard Burden has moved up to UK key account manager.
Life Fitness has appointed two new members to its UK sales division.
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