Italian spa and wellness equipment supplier Lemi has branched into the UK and announced the opening of its first UK office in the nation’s capital.

The brand says the new London outpost is crucial for business because it sees the UK as one of the most important and fastest-growing areas in the spa market.

According to Lemi, the branch will not only allow the company to be in closer proximity to its British customers but also help provide new insights into the trends and innovations within the local market.

The new HQ will be a reference point for training industry members about Lemi equipment and also help the brand continue to work closely with UK customers by offering after-sales support.

To support the new venture, Lemi has grown its team and appointed Anna Histed as regional sales manager UK and Ireland. Histed will be a point of contact for UK customers and provide advice and support to guide them about which Lemi products will best suit their needs.

Lemi GM Matteo Brusaferri commented: “I'm thrilled to announce the establishment of our new branch in the UK.

“We’re enthusiastic about expanding our operations in this region, with Anna leading the way. She brings a wealth of knowledge and experience in the spa industry, and we’re delighted to have her on our team.

“Due to her experience in the sector, she will be able to identify new growth and development opportunities for the company, contributing to the evolution of Lemi’s offer and the affirmation of the brand in the international panorama of beauty and wellness.”

Present in more than 100 countries worldwide, Lemi’s UK flagship marks its fourth global branch, including Dubai, Miami and its flagship Italian HQ.