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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Jubilee plans changes after renewing Westminster contract

Jubilee Hall Clubs is to implement a number of initiatives at Westminster Gym after renewing its management contract of the House of Commons’ facility.

The company beat 41 other contenders to secure the contract for the club, which has seen its membership increase by 84 per cent since Jubilee Hall took over its management in 1999.

Now, as part of a programme of continuous improvement, the company plans to further boost membership with a range of new initiatives such as the Time Walk walking programme. Free to members, a historical guide will lead the two- to five-mile walks, which will start and finish at the Westminster Gym.

Other initiatives include the outreach personal training programme, which will see personal trainers from the gym going out into the Parliamentary Estate to train time-poor workers in their offices.

With membership at the Westminster Gym now close to 1,000, the developments are expected to help ease congestion during busy periods.

Flexible programming has been introduced to alleviate overcrowding with instructors taking ad hoc classes as and when the gym fills up and the company is also considering cutting the price of its off-peak membership to further relieve overcrowding.

A new marketing campaign has also been developed alongside the initiatives, featuring a character well known to those in the Parliamentary Estate.

“We wanted to move away from the usual body beautiful images used in traditional health club advertising and put the fun back into fitness,” said Joe Haynes, manager of the Westminster Gym. “Big Ben has always been associated with Parliament and cartoons have always been associated with politics, so the character developed naturally from there.”

Jubilee Hall Clubs is to implement a number of initiatives at Westminster Gym after renewing its management contract of the House of Commons’ facility.
HAF,SAM
060704-Big-Ben.jpg
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Diary dates
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News

Jubilee plans changes after renewing Westminster contract

Jubilee Hall Clubs is to implement a number of initiatives at Westminster Gym after renewing its management contract of the House of Commons’ facility.

The company beat 41 other contenders to secure the contract for the club, which has seen its membership increase by 84 per cent since Jubilee Hall took over its management in 1999.

Now, as part of a programme of continuous improvement, the company plans to further boost membership with a range of new initiatives such as the Time Walk walking programme. Free to members, a historical guide will lead the two- to five-mile walks, which will start and finish at the Westminster Gym.

Other initiatives include the outreach personal training programme, which will see personal trainers from the gym going out into the Parliamentary Estate to train time-poor workers in their offices.

With membership at the Westminster Gym now close to 1,000, the developments are expected to help ease congestion during busy periods.

Flexible programming has been introduced to alleviate overcrowding with instructors taking ad hoc classes as and when the gym fills up and the company is also considering cutting the price of its off-peak membership to further relieve overcrowding.

A new marketing campaign has also been developed alongside the initiatives, featuring a character well known to those in the Parliamentary Estate.

“We wanted to move away from the usual body beautiful images used in traditional health club advertising and put the fun back into fitness,” said Joe Haynes, manager of the Westminster Gym. “Big Ben has always been associated with Parliament and cartoons have always been associated with politics, so the character developed naturally from there.”

Jubilee Hall Clubs is to implement a number of initiatives at Westminster Gym after renewing its management contract of the House of Commons’ facility.
HAF,SAM
060704-Big-Ben.jpg

News

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Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
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Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
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It makes services and tech more accessible and affordable for wellness professionals
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Chair of IHRSA and CEO, West Wood Clubs
IHRSA is now on a mission to bring the global industry together
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Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
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Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
Featured supplier news
Featured supplier news: Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Fitness equipment
Precor: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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