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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Joanne McCue Bannatyne bringing boutique fitness to the north east

The former wife of Duncan Bannatyne is expanding her own fast-growing fitness empire with the launch of new boutique fitness concepts on Teesside.

Joanne McCue Bannatyne and business partner Lee Howe have invested more than £250,000 in new equipment – predominantly Woodway treadmills to accompany their range of Wattbikes – as part of the launch of new fitness concepts at their WattFitness boutique on Teesside Industrial Estate.

The pair have created two new ‘boutique fitness’ classes – WattDefine and WattSpin – which have been influenced by the boom in boutique fitness in London and New York.

WattDefine is described as a hardcore fitness class that sees participants burn up to 1,000 calories from 45-minutes of high-intensity intervals on the treadmill and core strength conditioning using weights. Meanwhile, WattSpin is a rhythm-based ‘sweat fest’, with participants using light weights for a total body workout on indoor bikes whilst listening to music designed to inspire them.

“Small boutique fitness units are a new concept in the UK but they are the future of the fitness industry, not the old-style health clubs,” said McCue.

“They’re growing quickly in London after sweeping the US market, but you’ll find nothing like this outside of London anywhere in the UK, so Teesside is helping to lead the way for the future of fitness in this country.”

McCue and Howe run a string of CrossFit clubs across the north east in addition to WattFitness, and they're now planning to expand the boutique concept into Manchester and Edinburgh.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The former wife of Duncan Bannatyne is expanding her own fast-growing fitness empire with the launch of new boutique fitness concepts on Teesside.
HAF,FIT,IND,PHR
7477_142017.jpg
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HCM Magazine
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Too often, booking systems are designed by IT people for IT people, rather than for members. There needs to be empathy in the messaging
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New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
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News

Joanne McCue Bannatyne bringing boutique fitness to the north east

The former wife of Duncan Bannatyne is expanding her own fast-growing fitness empire with the launch of new boutique fitness concepts on Teesside.

Joanne McCue Bannatyne and business partner Lee Howe have invested more than £250,000 in new equipment – predominantly Woodway treadmills to accompany their range of Wattbikes – as part of the launch of new fitness concepts at their WattFitness boutique on Teesside Industrial Estate.

The pair have created two new ‘boutique fitness’ classes – WattDefine and WattSpin – which have been influenced by the boom in boutique fitness in London and New York.

WattDefine is described as a hardcore fitness class that sees participants burn up to 1,000 calories from 45-minutes of high-intensity intervals on the treadmill and core strength conditioning using weights. Meanwhile, WattSpin is a rhythm-based ‘sweat fest’, with participants using light weights for a total body workout on indoor bikes whilst listening to music designed to inspire them.

“Small boutique fitness units are a new concept in the UK but they are the future of the fitness industry, not the old-style health clubs,” said McCue.

“They’re growing quickly in London after sweeping the US market, but you’ll find nothing like this outside of London anywhere in the UK, so Teesside is helping to lead the way for the future of fitness in this country.”

McCue and Howe run a string of CrossFit clubs across the north east in addition to WattFitness, and they're now planning to expand the boutique concept into Manchester and Edinburgh.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The former wife of Duncan Bannatyne is expanding her own fast-growing fitness empire with the launch of new boutique fitness concepts on Teesside.
HAF,FIT,IND,PHR
7477_142017.jpg

News

EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of
Lack of exercise is a major cause of death from COVID-19, according to new research,
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now
Health clubs, leisure centres and studios in England have opened today (12 April) for the
A major new initiative will look to strengthen and unite the fitness industry's voice in
A parliamentary report is calling for a £3bn intervention fund to build back better health
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1 - 20 of 11,849
HCM Magazine
Reopening
Too often, booking systems are designed by IT people for IT people, rather than for members. There needs to be empathy in the messaging
HCM Magazine
Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
HCM Magazine
Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Supplier showcase
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
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In a creative world where you have to come up with innovative solutions to out-think your competitors, you can’t stay productive for long hours without a break. We encourage our team to step away from their desks and do some exercise
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Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Premier Software Solutions: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
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Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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