Immotion VR has opened a new experience centre in London's Wembley Park.

Located in the London Designer Outlet (LDO), next to the world-famous Wembley Stadium, the new centre offers a range of fully- immersive VR experiences and is equipped with VR CInema Pod motion simulators, featuring multi-directional movement and surround sound.

Experiences on offer include: Jinxed, a virtual ghost train thrillride, DeltaZero, a mission through space to save humanity and Legend of Lucsa, a sub-sea exploration.

In addition, the company has created seasonal content including Elf Power Inc - Christmas Experience, for the festive period, where guests go on a present delivery mission with Santa's elves.

Arek Antoniak, head of Retail Operations at ImmotionVR, said: "From young to old, VR will take you to new worlds or provide a new twist on familiar tales. With a host of different experiences, we can guarantee the most intense and immersive illusion."

Sue Shepherd, centre manager at LDO, said: "Immotion VR adds a new dimension to LDO's range of retail, leisure and dining and is a fun and innovative way to experience virtual reality."

Mayor of Brent Councillor Arshad Mahmood, who officially opened the store, said: "There isn't anything like this locally, so it's a nice new addition to the London Designer Outlet."