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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Hussle signs deal with Premier Inn

Online fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access to its network of gyms.

Hussle's deal with the budget hotel chain will see Premier Inn guests being offered flexible access to gyms in return for Premier Inn promoting the partnership to visitors.

Premier Inn will feature Hussle in its reservation process, point of sale within hotel reception and communal areas – including digital adverts, and within all in-room welcome packs.

The partnership will initially be promoted at 50 pilot locations across the 800+ Premier Inn estate, with subsequent phased launches linked to the locations of participating gyms in the Hussle network.

As part of the deal, Hussle also intends to bring on new gym partners in areas served by Premier Inn hotels.

It is the latest partnership secured by Hussle as it looks to leverage its network of gyms and to expand its services into new areas.

"We are looking to target Premier Inn's business travel clientele, who have a higher frequency of stays per location," said Lawrence King, Hussle's head of commercial partnerships,

Formerly called PayAsUGym, Hussle currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators – including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Online fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access to its network of gyms.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB342906_688247_883281.jpg
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Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
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Skincare
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Whole body cryotherapy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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News

Hussle signs deal with Premier Inn

Online fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access to its network of gyms.

Hussle's deal with the budget hotel chain will see Premier Inn guests being offered flexible access to gyms in return for Premier Inn promoting the partnership to visitors.

Premier Inn will feature Hussle in its reservation process, point of sale within hotel reception and communal areas – including digital adverts, and within all in-room welcome packs.

The partnership will initially be promoted at 50 pilot locations across the 800+ Premier Inn estate, with subsequent phased launches linked to the locations of participating gyms in the Hussle network.

As part of the deal, Hussle also intends to bring on new gym partners in areas served by Premier Inn hotels.

It is the latest partnership secured by Hussle as it looks to leverage its network of gyms and to expand its services into new areas.

"We are looking to target Premier Inn's business travel clientele, who have a higher frequency of stays per location," said Lawrence King, Hussle's head of commercial partnerships,

Formerly called PayAsUGym, Hussle currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators – including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Online fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access to its network of gyms.
HAF,FIT,IND,PTS,SAM,TEC
imagesX/THUMB342906_688247_883281.jpg

News

Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes
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Innovatise UK Ltd
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Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 12,048
HCM Magazine
Editor's letter
Regaining pre-pandemic membership levels is the first step – the next challenge is returning to profitability
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
HCM Magazine
Insight
Dr Davina Deniszczyc talks us through the findings of the first Nuffield Healthier Nation Index, which has benchmarked activity levels and attitudes to exercise among the UK population
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
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Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
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How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
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At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
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Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
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HCM People

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Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Fitness equipment
Octane Fitness: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym
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