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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

Sign up for FREE ezines & magazines
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg
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Matrix Connected Solutions is more than a collection of hardware, software and connectivity options. It’s a fully integrated digital ecosystem that enhances the way machines are managed, members are motivated and the club brand is promoted
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News

Health clubs 'losing millions by shunning disabled consumers'

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".

Purple is basing its view on a poll of 500 disabled people, conducted ahead of Purple Tuesday – an international event taking place on 12 November which focuses on changing the customer experience for disabled people.

More than half of the 500 respondents to the survey said they were "struggling to make purchases of a product/service" due to their condition.

Only 2 per cent of those interviewed said gym businesses are the "most accessible" to purchase from. Barriers highlighted by the research include inaccessible and unusable locations, poor customer service and a lack of understanding about disabilities.

"While many UK businesses and organisations are stepping up to the mark and making the changes needed to improve disabled customers’ experiences, far too many are not," said Mike Adams CEO of Purple.

“It should simply not be the case that one in two disabled people struggle to make purchases online or in person. Small changes can make a big difference to the customer experience; we want to help organisations have the confidence to improve their services for disabled people.”

Responding to the report, Huw Edwards, CEO of ukactive, said:

"It is clear that people with disabilities are under-represented in health clubs and gyms, however it is an issue that the sector is working on to address.

“Research shows that people with disabilities are twice as likely to be inactive compared to people who are classed as non-disabled, even though the health benefits of physical activity are widely known.

“This is why ukactive is working with Sport England on Everyone Can, an evidence-based programme in partnership with English Federation of Disability Sport and Disability Rights UK to change perceptions around people with disabilities’ participation in physical activity and support the sector to become more inclusive.

“Along with Everyone Can, ukactive is proud to support the ‘all-inclusive sports day’ at Stoke Mandeville Stadium next week, part of the European Week of Sport. The event will highlight that sport and physical activity is open to everyone, no matter what your age, ability, gender or background.

“Our members and partners have a crucial role to play in making physical activity more accessible and attractive to all.”

It is estimated that there are more than 13 million disabled people in the UK – a fifth of the population.

• To find out more about the poll, click here.

Sign up for FREE ezines & magazines
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their backs on disabled consumers".
CLD,HAF,FIT,IND,PRO,ARC,DES,RES
imagesX/THUMB343036_175522_351342.jpg

News

A new report has revealed the likely timescales and shape of the UK fitness market's
There has been a "surge in appreciation" of exercise during lockdown, with people turning to
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May)
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory
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Features
feature
Matrix Connected Solutions is more than a collection of hardware, software and connectivity options. It’s a fully integrated digital ecosystem that enhances the way machines are managed, members are motivated and the club brand is promoted
Features
Insight
Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking
Features
Opinion
Myzone’s Tamara Bailey says finding a way through the coronavirus crisis will mean taking an honest look at how successful your member engagement really is
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It’s easy to get stuck in a functional rut, relying on the same old burpees and ball slams. We ask for inspiration on how to put the fun back into functional training
Features
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Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
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feature
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People
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Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
The remote personal training service has also been a great success: we’ll maintain around 40% of our PT business for April
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Dr Jonathan Leary

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Adala Bolto

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Aaron Brooks-Thornett

Freely Given PT: founder
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Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
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ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
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