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Health club network continues to grow
FitNation, the membership network group for independent, small and medium-sized health club operators has signed its 150th member after launching six months ago.
The group uses the collective strength of its members to help them compete more effectively with the big chains, says network director, Stuart Parker.
“We’re about helping the small guy,” he said. “By working together we can help smaller operators fight the network of bigger clubs.”
The organisation offers help with marketing, retention, training and procurement and also acts as an advisory and communications resource.
This month sees the launch of a membership sales promotion in partnership with Boots, which will be promoting FitNation clubs in its stores nationwide.
Another 50 operators are set to join the group next month, bringing FitNation halfway to achieving its target membership of 400.
The group offers a three-month money back guarantee, but so far enjoys 100 per cent retention rate said Parker.
“We are unique and have a strong product advantage. Members are finding the network very useful and the bigger we become, the more benefits we will be able to offer our members.”