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Greg Hurst, national marketing director, Healthy Inspirations, Australia
Do you want to be successful in marketing to women?
Then you need to know what women want and target your communications accordingly.
Drawing on his experience with Healthy Inspirations weight loss centres, Zest Health Clubs and Les Mills International, Greg will highlight the differences between marketing to women vs. men.
“The first and greatest mistake is presuming you can promote to both markets at once with equal success” said Greg. “By choosing and understanding your target market you will significantly increase you success.”
Greg will step through successful case studies showing how re-branding or just fine-tuning can deliver definite and immediate business benefits.
Participants will gain knowledge and develop strategies for a female-friendly health and fitness brand.
Greg Hurst is one of the founders and directors of Healthy Inspirations, a franchise business currently with 21 outlets throughout Australia providing complete weight loss solutions for women.
Greg has more than 20 years’ experience in the health and fitness industry and has played an integral role in pioneering national and global developments.
His past and present positions include:
• Board member and retired CEO, Zest Health Clubs • Board member and retired managing director, Australian Fitness Network
• Board member and retired CEO, Les Mills International • Past president and co-founder, Federation for International Sport Aerobics and Fitness (FISAF)
• Past chairman, Sport and Recreation Training Australia • Past president, Fitness Australia
• Past chairman, Australian Fitness Accreditation Council
Greg has co-authored industry texts: Aerobic Instructor Handbook and The Fitness Leader Bible. He has written numerous articles for industry journals and has been a popular speaker at national and international conferences on a wide variety of technical and business issues.
Greg has attained other notable achievements including:
• Inaugural recipient of the Fitness Industry Achievement Award from Fitness Australia. • 1984 Australian Aerobic Champion
• Master trainer responsible for the launch of Step Reebok, Asia Pacific • Representing Australia in slalom and whitewater canoeing at World and Commonwealth Championships
Presentation: What women want!
Wednesday 1st March
0830–0915 hrs