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Gold's in brand extension
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Gold's Gym, one of the world's largest gym chains, is breaking into the retail active wear market with a partnership with Knights Apparel.
The company announced its intention to extend the brand into the retail clothing market with two new lines of men's fitness clothing, at the Super Show in Las Vegas.
We expect our men's fitness clothing will dramatically impact the retail active wear marketplace, said Ed Powderly, Senior vice president at Gold's Gym.
Gold's Gym, one of the world's largest gym chains, is breaking into the retail active wear market with a partnership with Knights Apparel.
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