GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pipe down, the year of silence awaits: GWS releases eight trends for wellness in 2017

The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.

This year’s report stretches to 50 pages and marks the 14th edition of the company’s annual trends forecast, presented by Susie Ellis, GWS chair & CEO. The report brings together the thoughts of 500+ wellness experts from 46 nations.

1. ‘Sauna Reinvented’: A different approach to saunas will be undertaken in 2017, according to GWS. From ‘Sauna Aufguss’ events – where ‘sauna-meisters’ conduct theatrical performances and perform songs and dances – to social ‘amphitheatre’ or ‘hangout’ saunas (think Helsinki’s new high-design Löyly sauna complex or Scotland’s new loch-side ‘Hot Box’, which has a DJ and a bar), things are going to heat up differently. Pop-up saunas – floating on lakes or hanging from bridges – and urban “sweat lodges” – serving up infrared sauna treatments – are also earmarked as trends to watch out for.

2. ‘Wellness Architecture’: The way we think about a building’s relationship to our own wellness is starting to shift. GWS said: “Architecture has long been preoccupied with surface aesthetics – ‘starchitects’ designing to wow or shock, but with little attention paid to creating buildings that improve the health of the humans living within. Change is finally here: ‘living buildings’ that grow their own energy; responsive architecture that tailors indoor health experiences for every inhabitant; phone apps alerting you when you’re entering a ‘sick’ building; dawn-simulating lighting easing you into your day.”

3. ‘Silence’: Wellness destinations will be embracing a dramatic approach to ‘turning off’ the noise in a world in which we are always connected and always communicating. For example, the first completely ‘silent spa’ (with church-inspired architecture) has just opened at Austria’s Therme Laa Hotel. Equally, ‘wellness monasteries’ are on the rise. Retreats where the silent, contemplative values of ancient sacred spaces will be more visible – such as Italy’s Eremito, which has no WiFi or phone signal and silent, candlelit dinners. Properties like Germany’s Brenner’s Park have even installed “digital kill switches” for totally silent rooms. Silent restaurants, salons, gyms, stores and airports are all on the rise as well, as the need to enjoy the silence is coming into focus.

4. ‘Art & Creativity Take Center Stage’: The creativity-wellness-spa connection is making a comeback, with more art, music, literature and dance at the centre of wellness experiences in an experiential and practical sense. German spa resort Schloss Elmau, for instance, encourages musicians and writers “play-to-stay” (providing 200+ concerts a year). The UK’s new Gainsborough Bath Spa Hotel has live classical violin accompaniment for guests taking the waters. Other noted likelihoods are painting classes under the stars, yoga concerts and sound baths, as if to reclaim the noise.

5. ‘Wellness Remakes Beauty’: The US$1tr (€939.1bn; £790.5bn) beauty industry, the mammoth sector within the US$3.7tr (€3.5tr; £2.9tr) wellness economy, will change to meet the needs of a wellness-oriented population that is “obsessed with authenticity and ‘inner beauty,’” the GWS said. Edible and drinkable beauty boosters and ‘clean’ organic cosmetics will continue to rise and medical evidence for a new ‘neuroaesthetics’ (the theory of the brain being wired to respond to beauty) consciousness will keep gaining on superficial models. Prevention, rather than cure, will also be big in 2017, with products that use wellness as an ethos to begin with – as opposed to those that treat or cover up problems – marching forward.

6. ‘The Future Is Mental Wellness’: “Depression and anxiety are skyrocketing” and, according to the World Health Organisation, by 2030, the former will be the number one global health issue – outranking even obesity. Because of this, the GWS said more ‘healthy mind’ approaches to wellness will upturn in the coming years. Wellness retreats and spas are adding neuroscientists and psychotherapists (such as in London’s ESPA Life at Corinthia Hotel), for example. Meditation is now mainstream and is spawning creative new offshoots (think dream and floating meditation). New part-mind, part-body workout brands and apps that track one’s mental state will also continue to grow.

7. ‘Embracing the C-Word’: “The wellness world is waking up to the needs of a surprisingly underserved population: cancer patients,” Ellis said. One need look no further than Julie Bach’s pioneering ‘Wellness for Cancer’ programme and wellness companies and spas are now trained to deliver comfort and dignity to those dealing with cancer. ESPA’s ‘Nurture and Support’ programme and Natura Bissé’s ‘oncological aesthetics,’ as well as Two Bunch Palms’s ‘Mindful Touch Massage,’ are all good examples of new wellness mechanisms for cancer patients.

8. ‘Beyond the Ghettos of Wellness’: The wellness industry has become rather narrowly associated with rich elites, but that is starting to change. More wellness businesses will give back to the 99 per cent, like the aptly named ‘Yoga Gives Back,’ which helps poor women in India, or Newfoundland’s Fogo Island Inn, where every all profit goes back to its economically-challenged island community. A ‘Wellness Tourism 2.0’ will rise, the GWS predicts, with a development model that thinks beyond the property and moves to creating whole towns, regions and even nations with a comprehensive wellness vision. Low-cost wellness is most definitely a part of this democratisation and more affordable healthy supermarkets and spa chains will continue to burgeon.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.
SAB
THUMB15761_82844.jpg
Latest News
Boutique boxing gym brand BXR London will open its second full-service club in London next ...
Latest News
Entries are now open for the annual UK Active Awards. Following two years of unparalleled ...
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Software
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of Énergie Fitness Group, today announced the appointment of Technogym as one of their primary equipment partners that will help power Energie’s international expansion over the next decade.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pipe down, the year of silence awaits: GWS releases eight trends for wellness in 2017

The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.

This year’s report stretches to 50 pages and marks the 14th edition of the company’s annual trends forecast, presented by Susie Ellis, GWS chair & CEO. The report brings together the thoughts of 500+ wellness experts from 46 nations.

1. ‘Sauna Reinvented’: A different approach to saunas will be undertaken in 2017, according to GWS. From ‘Sauna Aufguss’ events – where ‘sauna-meisters’ conduct theatrical performances and perform songs and dances – to social ‘amphitheatre’ or ‘hangout’ saunas (think Helsinki’s new high-design Löyly sauna complex or Scotland’s new loch-side ‘Hot Box’, which has a DJ and a bar), things are going to heat up differently. Pop-up saunas – floating on lakes or hanging from bridges – and urban “sweat lodges” – serving up infrared sauna treatments – are also earmarked as trends to watch out for.

2. ‘Wellness Architecture’: The way we think about a building’s relationship to our own wellness is starting to shift. GWS said: “Architecture has long been preoccupied with surface aesthetics – ‘starchitects’ designing to wow or shock, but with little attention paid to creating buildings that improve the health of the humans living within. Change is finally here: ‘living buildings’ that grow their own energy; responsive architecture that tailors indoor health experiences for every inhabitant; phone apps alerting you when you’re entering a ‘sick’ building; dawn-simulating lighting easing you into your day.”

3. ‘Silence’: Wellness destinations will be embracing a dramatic approach to ‘turning off’ the noise in a world in which we are always connected and always communicating. For example, the first completely ‘silent spa’ (with church-inspired architecture) has just opened at Austria’s Therme Laa Hotel. Equally, ‘wellness monasteries’ are on the rise. Retreats where the silent, contemplative values of ancient sacred spaces will be more visible – such as Italy’s Eremito, which has no WiFi or phone signal and silent, candlelit dinners. Properties like Germany’s Brenner’s Park have even installed “digital kill switches” for totally silent rooms. Silent restaurants, salons, gyms, stores and airports are all on the rise as well, as the need to enjoy the silence is coming into focus.

4. ‘Art & Creativity Take Center Stage’: The creativity-wellness-spa connection is making a comeback, with more art, music, literature and dance at the centre of wellness experiences in an experiential and practical sense. German spa resort Schloss Elmau, for instance, encourages musicians and writers “play-to-stay” (providing 200+ concerts a year). The UK’s new Gainsborough Bath Spa Hotel has live classical violin accompaniment for guests taking the waters. Other noted likelihoods are painting classes under the stars, yoga concerts and sound baths, as if to reclaim the noise.

5. ‘Wellness Remakes Beauty’: The US$1tr (€939.1bn; £790.5bn) beauty industry, the mammoth sector within the US$3.7tr (€3.5tr; £2.9tr) wellness economy, will change to meet the needs of a wellness-oriented population that is “obsessed with authenticity and ‘inner beauty,’” the GWS said. Edible and drinkable beauty boosters and ‘clean’ organic cosmetics will continue to rise and medical evidence for a new ‘neuroaesthetics’ (the theory of the brain being wired to respond to beauty) consciousness will keep gaining on superficial models. Prevention, rather than cure, will also be big in 2017, with products that use wellness as an ethos to begin with – as opposed to those that treat or cover up problems – marching forward.

6. ‘The Future Is Mental Wellness’: “Depression and anxiety are skyrocketing” and, according to the World Health Organisation, by 2030, the former will be the number one global health issue – outranking even obesity. Because of this, the GWS said more ‘healthy mind’ approaches to wellness will upturn in the coming years. Wellness retreats and spas are adding neuroscientists and psychotherapists (such as in London’s ESPA Life at Corinthia Hotel), for example. Meditation is now mainstream and is spawning creative new offshoots (think dream and floating meditation). New part-mind, part-body workout brands and apps that track one’s mental state will also continue to grow.

7. ‘Embracing the C-Word’: “The wellness world is waking up to the needs of a surprisingly underserved population: cancer patients,” Ellis said. One need look no further than Julie Bach’s pioneering ‘Wellness for Cancer’ programme and wellness companies and spas are now trained to deliver comfort and dignity to those dealing with cancer. ESPA’s ‘Nurture and Support’ programme and Natura Bissé’s ‘oncological aesthetics,’ as well as Two Bunch Palms’s ‘Mindful Touch Massage,’ are all good examples of new wellness mechanisms for cancer patients.

8. ‘Beyond the Ghettos of Wellness’: The wellness industry has become rather narrowly associated with rich elites, but that is starting to change. More wellness businesses will give back to the 99 per cent, like the aptly named ‘Yoga Gives Back,’ which helps poor women in India, or Newfoundland’s Fogo Island Inn, where every all profit goes back to its economically-challenged island community. A ‘Wellness Tourism 2.0’ will rise, the GWS predicts, with a development model that thinks beyond the property and moves to creating whole towns, regions and even nations with a comprehensive wellness vision. Low-cost wellness is most definitely a part of this democratisation and more affordable healthy supermarkets and spa chains will continue to burgeon.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.
SAB
THUMB15761_82844.jpg

News

Boutique boxing gym brand BXR London will open its second full-service club in London next
Entries are now open for the annual UK Active Awards. Following two years of unparalleled
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to
Boutique chain Trib3 will become one of the first fitness operators to establish a presence
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
Precor UK
Precor UK
An increasing number of gym and studio owners are realising that the days of them
The Workforce State of Mind Survey, now in its second year, has begun to gather
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Innovatise UK Ltd
Innovatise UK Ltd
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
Physically active people are 50 per cent more likely to develop higher levels of antibodies
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
FIBO Exhibition
FIBO Exhibition
The ‘health seeker’ is a term being used a lot within fitness right now, as
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance
Les Mills
Les Mills
1 - 20 of 12,131
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Software
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Supplier showcase
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM Magazine
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
People will increasingly adopt digital as a way to interact with physical clubs, which means we can be in contact wherever they are
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM magazine
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM magazine
HCM People

Alex Nicholl

MD, Sweat by BXR
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM magazine
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of Énergie Fitness Group, today announced the appointment of Technogym as one of their primary equipment partners that will help power Energie’s international expansion over the next decade.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites