Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Pipe down, the year of silence awaits: GWS releases eight trends for wellness in 2017

The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.

This year’s report stretches to 50 pages and marks the 14th edition of the company’s annual trends forecast, presented by Susie Ellis, GWS chair & CEO. The report brings together the thoughts of 500+ wellness experts from 46 nations.

1. ‘Sauna Reinvented’: A different approach to saunas will be undertaken in 2017, according to GWS. From ‘Sauna Aufguss’ events – where ‘sauna-meisters’ conduct theatrical performances and perform songs and dances – to social ‘amphitheatre’ or ‘hangout’ saunas (think Helsinki’s new high-design Löyly sauna complex or Scotland’s new loch-side ‘Hot Box’, which has a DJ and a bar), things are going to heat up differently. Pop-up saunas – floating on lakes or hanging from bridges – and urban “sweat lodges” – serving up infrared sauna treatments – are also earmarked as trends to watch out for.

2. ‘Wellness Architecture’: The way we think about a building’s relationship to our own wellness is starting to shift. GWS said: “Architecture has long been preoccupied with surface aesthetics – ‘starchitects’ designing to wow or shock, but with little attention paid to creating buildings that improve the health of the humans living within. Change is finally here: ‘living buildings’ that grow their own energy; responsive architecture that tailors indoor health experiences for every inhabitant; phone apps alerting you when you’re entering a ‘sick’ building; dawn-simulating lighting easing you into your day.”

3. ‘Silence’: Wellness destinations will be embracing a dramatic approach to ‘turning off’ the noise in a world in which we are always connected and always communicating. For example, the first completely ‘silent spa’ (with church-inspired architecture) has just opened at Austria’s Therme Laa Hotel. Equally, ‘wellness monasteries’ are on the rise. Retreats where the silent, contemplative values of ancient sacred spaces will be more visible – such as Italy’s Eremito, which has no WiFi or phone signal and silent, candlelit dinners. Properties like Germany’s Brenner’s Park have even installed “digital kill switches” for totally silent rooms. Silent restaurants, salons, gyms, stores and airports are all on the rise as well, as the need to enjoy the silence is coming into focus.

4. ‘Art & Creativity Take Center Stage’: The creativity-wellness-spa connection is making a comeback, with more art, music, literature and dance at the centre of wellness experiences in an experiential and practical sense. German spa resort Schloss Elmau, for instance, encourages musicians and writers “play-to-stay” (providing 200+ concerts a year). The UK’s new Gainsborough Bath Spa Hotel has live classical violin accompaniment for guests taking the waters. Other noted likelihoods are painting classes under the stars, yoga concerts and sound baths, as if to reclaim the noise.

5. ‘Wellness Remakes Beauty’: The US$1tr (€939.1bn; £790.5bn) beauty industry, the mammoth sector within the US$3.7tr (€3.5tr; £2.9tr) wellness economy, will change to meet the needs of a wellness-oriented population that is “obsessed with authenticity and ‘inner beauty,’” the GWS said. Edible and drinkable beauty boosters and ‘clean’ organic cosmetics will continue to rise and medical evidence for a new ‘neuroaesthetics’ (the theory of the brain being wired to respond to beauty) consciousness will keep gaining on superficial models. Prevention, rather than cure, will also be big in 2017, with products that use wellness as an ethos to begin with – as opposed to those that treat or cover up problems – marching forward.

6. ‘The Future Is Mental Wellness’: “Depression and anxiety are skyrocketing” and, according to the World Health Organisation, by 2030, the former will be the number one global health issue – outranking even obesity. Because of this, the GWS said more ‘healthy mind’ approaches to wellness will upturn in the coming years. Wellness retreats and spas are adding neuroscientists and psychotherapists (such as in London’s ESPA Life at Corinthia Hotel), for example. Meditation is now mainstream and is spawning creative new offshoots (think dream and floating meditation). New part-mind, part-body workout brands and apps that track one’s mental state will also continue to grow.

7. ‘Embracing the C-Word’: “The wellness world is waking up to the needs of a surprisingly underserved population: cancer patients,” Ellis said. One need look no further than Julie Bach’s pioneering ‘Wellness for Cancer’ programme and wellness companies and spas are now trained to deliver comfort and dignity to those dealing with cancer. ESPA’s ‘Nurture and Support’ programme and Natura Bissé’s ‘oncological aesthetics,’ as well as Two Bunch Palms’s ‘Mindful Touch Massage,’ are all good examples of new wellness mechanisms for cancer patients.

8. ‘Beyond the Ghettos of Wellness’: The wellness industry has become rather narrowly associated with rich elites, but that is starting to change. More wellness businesses will give back to the 99 per cent, like the aptly named ‘Yoga Gives Back,’ which helps poor women in India, or Newfoundland’s Fogo Island Inn, where every all profit goes back to its economically-challenged island community. A ‘Wellness Tourism 2.0’ will rise, the GWS predicts, with a development model that thinks beyond the property and moves to creating whole towns, regions and even nations with a comprehensive wellness vision. Low-cost wellness is most definitely a part of this democratisation and more affordable healthy supermarkets and spa chains will continue to burgeon.

Related news

Year of the temazcal: Spafinder Wellness unveils 2016 Spa & Wellness Trends Forecast

13 Jan 2016
Spafinder Wellness 365 announced its 2016 Spa & Wellness Top Ten Trends Forecast in a ...

Spafinder Wellness spotlights key industry trends for 2015

13 Jan 2015
Spafinder Wellness 365 has published its twelfth edition of the annual Top 10 Global Spa ...

Spafinder Wellness 365 releases 2014 trends report

14 Jan 2014
Wired wellness, urban retreats, hot springs and even death are among the top themes likely ...
The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.
SAB
THUMB15761_82844.jpg
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
Latest News
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping ...
Latest News
Anytime Fitness opened more than one club a day in 2025 and is on track ...
Latest News
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating ...
Latest News
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

Latest news

Pipe down, the year of silence awaits: GWS releases eight trends for wellness in 2017

The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.

This year’s report stretches to 50 pages and marks the 14th edition of the company’s annual trends forecast, presented by Susie Ellis, GWS chair & CEO. The report brings together the thoughts of 500+ wellness experts from 46 nations.

1. ‘Sauna Reinvented’: A different approach to saunas will be undertaken in 2017, according to GWS. From ‘Sauna Aufguss’ events – where ‘sauna-meisters’ conduct theatrical performances and perform songs and dances – to social ‘amphitheatre’ or ‘hangout’ saunas (think Helsinki’s new high-design Löyly sauna complex or Scotland’s new loch-side ‘Hot Box’, which has a DJ and a bar), things are going to heat up differently. Pop-up saunas – floating on lakes or hanging from bridges – and urban “sweat lodges” – serving up infrared sauna treatments – are also earmarked as trends to watch out for.

2. ‘Wellness Architecture’: The way we think about a building’s relationship to our own wellness is starting to shift. GWS said: “Architecture has long been preoccupied with surface aesthetics – ‘starchitects’ designing to wow or shock, but with little attention paid to creating buildings that improve the health of the humans living within. Change is finally here: ‘living buildings’ that grow their own energy; responsive architecture that tailors indoor health experiences for every inhabitant; phone apps alerting you when you’re entering a ‘sick’ building; dawn-simulating lighting easing you into your day.”

3. ‘Silence’: Wellness destinations will be embracing a dramatic approach to ‘turning off’ the noise in a world in which we are always connected and always communicating. For example, the first completely ‘silent spa’ (with church-inspired architecture) has just opened at Austria’s Therme Laa Hotel. Equally, ‘wellness monasteries’ are on the rise. Retreats where the silent, contemplative values of ancient sacred spaces will be more visible – such as Italy’s Eremito, which has no WiFi or phone signal and silent, candlelit dinners. Properties like Germany’s Brenner’s Park have even installed “digital kill switches” for totally silent rooms. Silent restaurants, salons, gyms, stores and airports are all on the rise as well, as the need to enjoy the silence is coming into focus.

4. ‘Art & Creativity Take Center Stage’: The creativity-wellness-spa connection is making a comeback, with more art, music, literature and dance at the centre of wellness experiences in an experiential and practical sense. German spa resort Schloss Elmau, for instance, encourages musicians and writers “play-to-stay” (providing 200+ concerts a year). The UK’s new Gainsborough Bath Spa Hotel has live classical violin accompaniment for guests taking the waters. Other noted likelihoods are painting classes under the stars, yoga concerts and sound baths, as if to reclaim the noise.

5. ‘Wellness Remakes Beauty’: The US$1tr (€939.1bn; £790.5bn) beauty industry, the mammoth sector within the US$3.7tr (€3.5tr; £2.9tr) wellness economy, will change to meet the needs of a wellness-oriented population that is “obsessed with authenticity and ‘inner beauty,’” the GWS said. Edible and drinkable beauty boosters and ‘clean’ organic cosmetics will continue to rise and medical evidence for a new ‘neuroaesthetics’ (the theory of the brain being wired to respond to beauty) consciousness will keep gaining on superficial models. Prevention, rather than cure, will also be big in 2017, with products that use wellness as an ethos to begin with – as opposed to those that treat or cover up problems – marching forward.

6. ‘The Future Is Mental Wellness’: “Depression and anxiety are skyrocketing” and, according to the World Health Organisation, by 2030, the former will be the number one global health issue – outranking even obesity. Because of this, the GWS said more ‘healthy mind’ approaches to wellness will upturn in the coming years. Wellness retreats and spas are adding neuroscientists and psychotherapists (such as in London’s ESPA Life at Corinthia Hotel), for example. Meditation is now mainstream and is spawning creative new offshoots (think dream and floating meditation). New part-mind, part-body workout brands and apps that track one’s mental state will also continue to grow.

7. ‘Embracing the C-Word’: “The wellness world is waking up to the needs of a surprisingly underserved population: cancer patients,” Ellis said. One need look no further than Julie Bach’s pioneering ‘Wellness for Cancer’ programme and wellness companies and spas are now trained to deliver comfort and dignity to those dealing with cancer. ESPA’s ‘Nurture and Support’ programme and Natura Bissé’s ‘oncological aesthetics,’ as well as Two Bunch Palms’s ‘Mindful Touch Massage,’ are all good examples of new wellness mechanisms for cancer patients.

8. ‘Beyond the Ghettos of Wellness’: The wellness industry has become rather narrowly associated with rich elites, but that is starting to change. More wellness businesses will give back to the 99 per cent, like the aptly named ‘Yoga Gives Back,’ which helps poor women in India, or Newfoundland’s Fogo Island Inn, where every all profit goes back to its economically-challenged island community. A ‘Wellness Tourism 2.0’ will rise, the GWS predicts, with a development model that thinks beyond the property and moves to creating whole towns, regions and even nations with a comprehensive wellness vision. Low-cost wellness is most definitely a part of this democratisation and more affordable healthy supermarkets and spa chains will continue to burgeon.

Related news

Year of the temazcal: Spafinder Wellness unveils 2016 Spa & Wellness Trends Forecast

13 Jan 2016
Spafinder Wellness 365 announced its 2016 Spa & Wellness Top Ten Trends Forecast in a ...

Spafinder Wellness spotlights key industry trends for 2015

13 Jan 2015
Spafinder Wellness 365 has published its twelfth edition of the annual Top 10 Global Spa ...

Spafinder Wellness 365 releases 2014 trends report

14 Jan 2014
Wired wellness, urban retreats, hot springs and even death are among the top themes likely ...
The Global Wellness Summit (GWS) has released its eight trends to look out for in 2017 in spa and wellness, identifying saunas, architecture, art, beauty, mental wellness, wellness for cancer, inequality and – whisper it – silence as influential themes in 2017.
SAB
THUMB15761_82844.jpg

Latest news

Everlast Gyms expands its footprint outside of the UK this month with the imminent launch
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines:
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping
Anytime Fitness opened more than one club a day in 2025 and is on track
Panatta brought together four of the most influential figures in bodybuilding history on the stage
The £33.9 million Leighton Leisure and Community Centre has opened in Leighton Buzzard, UK, creating
YogaSix, the yoga brand owned by Xponential Fitness, has launched a heated, Pilates-inspired class called
Walnuts Leisure Centre in Orpington, in the London Borough of Bromley, has reopened following a
The Gym Group, has announced that it's sustained positive trading momentum has continued through the
Hyrox has announced it will be working with a second charity in the upcoming season
US low-cost operator, Amped Fitness, has launched a flagship location in Texas, debuting its multi-sensory
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Luxury boutique Pilates and wellness studio, X-Club, officially launches a 4,000sq ft flagship at Marylebone
The LifeFit Group continues its buy and build strategy with the acquisition of the Fitness
An ambitious women’s only strength and lifting studio concept is set to launch in Dallas this
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an
Virgin Active has officially opened its redesigned Mayfair club, unveiling its latest Social Wellness Club
Europe’s largest low-cost operator, Basic-Fit, has agreed to acquire 41 Wellyou clubs in Germany for
Longevity is the most important motivator for today’s exercisers and social connection is key, according
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
1 - 20 of 12,300
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
As the 20th State of the Industry Report is released, LeisureDB has rebranded to Evolve, as Kath Hudson reports
HCM magazine
The fitness industry is mourning the passing of Les Mills, a founding father of fitness, as Kath Hudson reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
People on weight loss drugs reduce their activity levels, according to a team at St John’s Hospital Illinois
HCM magazine
Shaping the future of the sector with a clear mission, unified voice and open channels of communication. This is the ambition of UK Active’s new chair
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
Software suppliers explain how AI, automation and connected digital experiences can work for the good of operators and consumers
HCM magazine
After decades of focusing on adult audiences, operators are starting to engage young people – unlocking growth opportunities while supporting the health and wellbeing of future generations
HCM magazine
The new CEO of UK Active talks to HCM about the gym-curious and why he believes the sector can double in size by the end of the next decade
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: Absolute Performance
Absolute Performance is one of the UK’s leading gym design and installation companies. We install ...
Company profiles
Company profile: Kemitron GmbH
Kemitron is a German family-owned company specialising in the development and manufacture of high-quality products ...
Supplier Showcases
Supplier Showcase - From nightclub to health club
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Wrightcare embeds wellness and active living into next-generation care homes
A care home provider is developing a new generation of care homes where health, wellbeing and active living are embedded into everyday life.
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Fitness tracking platform
SpiviTech: Fitness tracking platform
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
Partner sites