Integrating innovative programming, products and promotions into a fitness facility is an ongoing challenge for owners and operators. In the ever-changing consumer fitness market, change and innovation are requirements for client engagement, retention and business success.

High Intensity Interval Training has been around for years, but with the growth of CrossFit and similar facilities, HIIT programs, HIIT sports events and HIIT media, the benefits of this type of training are more in the consumers’ eyes than ever before. Many have used this opportunity to reinvent part of their floor space for HIIT products and programs to capture a growing market of extremely motivated consumers.
Core Health & Fitness, makers of the StairMaster line of HIIT products, have recently unveiled their newest offering, a complete package of programing and marketing tools emphasized on empowering facilities by educating operators and instructors on how to create, operate and market their own HIIT program.

“To help our customers capitalise on the ever-growing high intensity trend, we’re happy to offer a turn-key, science based, HIIT solution,” explains Jake Peterson, director of products for Core Health & Fitness.
“We provide a trainer course with certification, example layouts, example workouts, and digital assets to assist the customer with launching their HIIT program.”

HIIT programs offer numerous scientifically backed health benefits, a shorter time investment, the ability to motivate participants through an engaging group environment and give facilities the option to incorporate group competition.
The StairMaster HIIT program was developed to assist in business growth, space utilisation, revenue generation and client satisfaction and is a great option for those looking to capitalise on one of the strongest trends in the industry today – High Intensity Interval Training.