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UNITING THE WORLD OF FITNESS
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Health Club Management

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Fitness market ‘to grow 300 per cent’ in next decade

The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.

That’s according to renowned fitness and technology expert Bryan O’Rourke, who says that more consumers will buy into fitness experiences as technology makes it easier to access them. He believes the combination of wearable technology, smarter mobile apps and better use of the resultant data will profoundly affect the way people think about their wellbeing and fuel significant industry growth.

Pointing to S-Curve reinvention – whereby brands on a similar trajectory fail or flourish based on their ability to innovate – O’Rourke believes the next 10 years will see the fitness landscape alter significantly.

He says omnichannel brands with a compelling blend of digital and physical experiences – such as SoulCycle, Equinox and Under Armour – will continue to reap rewards, whereas established brands which are unable to shake-off their legacy costs will feel further pain.

“I think there are huge opportunities for cross-pollination in the market as big brands come in and re-engineer the user experience. We’ll see the health and fitness industry grow 300 per cent by 2025,” O’Rourke told Health Club Management.

“A rising tide will lift all boats, but we’ll see a marked difference between the success stories and the legacy gym operators who fail to adapt. Some will still be there, but I think many will either be taken over or bought.”

Chiming with recent research from trendspotters, O’Rourke said predicting consumer behaviour based on demographic norms such as age, gender and income, as a means to shape a business has become obsolete. Instead, he says forensic attention must be paid to the consumer journey and each of their touch-points with a brand.

“What we’re seeing in the US, and to some extent globally, is a new generation who no longer follow conventional norms,” he added.

“They’re having kids later or not at all; renting homes instead of buying; and urbanisation means that fewer are buying cars. Instead, they have more disposable income and prefer to spend this on experiences – for example paying more to work out across multiple facilities – rather than buying material goods. It’s a total reinvention of the American Dream.”

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The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.
HAF,FIT,IND,PHR,TEC
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News

Fitness market ‘to grow 300 per cent’ in next decade

The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.

That’s according to renowned fitness and technology expert Bryan O’Rourke, who says that more consumers will buy into fitness experiences as technology makes it easier to access them. He believes the combination of wearable technology, smarter mobile apps and better use of the resultant data will profoundly affect the way people think about their wellbeing and fuel significant industry growth.

Pointing to S-Curve reinvention – whereby brands on a similar trajectory fail or flourish based on their ability to innovate – O’Rourke believes the next 10 years will see the fitness landscape alter significantly.

He says omnichannel brands with a compelling blend of digital and physical experiences – such as SoulCycle, Equinox and Under Armour – will continue to reap rewards, whereas established brands which are unable to shake-off their legacy costs will feel further pain.

“I think there are huge opportunities for cross-pollination in the market as big brands come in and re-engineer the user experience. We’ll see the health and fitness industry grow 300 per cent by 2025,” O’Rourke told Health Club Management.

“A rising tide will lift all boats, but we’ll see a marked difference between the success stories and the legacy gym operators who fail to adapt. Some will still be there, but I think many will either be taken over or bought.”

Chiming with recent research from trendspotters, O’Rourke said predicting consumer behaviour based on demographic norms such as age, gender and income, as a means to shape a business has become obsolete. Instead, he says forensic attention must be paid to the consumer journey and each of their touch-points with a brand.

“What we’re seeing in the US, and to some extent globally, is a new generation who no longer follow conventional norms,” he added.

“They’re having kids later or not at all; renting homes instead of buying; and urbanisation means that fewer are buying cars. Instead, they have more disposable income and prefer to spend this on experiences – for example paying more to work out across multiple facilities – rather than buying material goods. It’s a total reinvention of the American Dream.”

Sign up for FREE ezines & magazines
The global fitness market is primed for explosive growth over the next decade, as accelerated digitalisation and a convergence of big brands into the sector will spawn a billion global fitness users.
HAF,FIT,IND,PHR,TEC
871027_687888.jpg

News

Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Global Wellness Summit
Global Wellness Summit
A healthy diet has massive benefits for your health, both inside and out. When you
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing
The number of people in the UK who are members of a private health and
A study has offered new evidence of the association between cardiorespiratory fitness and brain health
Sport England is providing ukactive with funding that has allowed the non-profit organisation to expand
Royal Life Saving Society UK (RLSS)
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Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
EverybodyFights, a boutique fitness franchise founded by George Foreman III, has opened its latest studio
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Servicesport UK Limited
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1 - 15 of 11,215
Features
feature
We talk to two high-end operators who've established a valuable USP by offering EMS training
Features
Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
Features
Design focus
Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
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How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
Features
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Features
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Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
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Does your fitness studio offer the antidote to tech-driven loneliness?
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We’re proud to be opening our first EMF Junior gym in the coming weeks, designed for children aged one- to 14-years-old
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People
In 2005, we travelLed to Germany and came across McFit, which offered memberships at €19 a month. It spooked us. We realised that it would only be a matter of time until a budget operator would find its way to Finland”
People
people can leave their desks whenever they choose to have a workout. They won’t be judged for staying too long or going too often.
People
We’re trying to help people understand exactly how much effort they need to apply in order to get the best outcome, so they can do it over a long period of time and not burn out. The overall training effect is then much better
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Management software
Fisikal: Management software
Exercise equipment
Eleiko Sport AB: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
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Eastwood Hall, Nottingham, United Kingdom
Diary dates
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tbc, Beijing, China
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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tbc, Pinggu, China
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13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
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Loews Coronado Bay Resort, Coronado, United States
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