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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness concept backed by footballer Gareth Bale secures first site in London

Rowbots, a new rowing-driven fitness concept which boasts Real Madrid and Welsh star Gareth Bale as a joint partner and investor, has secured its first location.

To be located at 42 Eastcastle Street in Fitzrovia, Central London, the Rowbots concept employs rowing and dynamic floor exercises to create a complete body work-out.

The 1,800sq ft unit – secured on behalf of Rowbots by property agents Shelley Sandzer – will provide space for 11 rowing machines and floor work with a capacity of 22 people per class.

The interiors have been designed by chief brand and design officer Sarah Mannerings and are based on an industrial-style studio, complete with mood-lighting and "urban-esque" finishes.

Bale – who has won four European Champions League titles with Real Madrid in the past five years – is famous for including rowing as an integral part of his fitness routine, which in turn spurred his involvement in the new concept.

Bale joins CEO Sam Green and fellow investors Greg Zimmerman and Joshua Barnett in the Rowbots top team.

Sam Green, co-founder and CEO of Rowbots, said: “Our objective is to empower our customers to be strong both physically and mentally, utilising the incredible power of rowing which works 85 per cent of the body.

"Right now, London has nothing like this concept. Amid the rise in boutique fitness studios, we noticed this gap in the UK market for a complete workout which both invigorates the body while impacting the mind.

"We have strong aspirations for the future of this concept and are excited about the start of our journey with our debut London location.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Rowbots, a new rowing-driven fitness concept which boasts Real Madrid and Welsh star Gareth Bale as a joint partner and investor, has secured its first location.
SAR,HAF,FIT,IND,PTS,PHR
imagesX/THUMB341290_793011_377281.jpg
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
Latest News
Luxury health club operator, Third Space, has opened the doors to its latest club in ...
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Interview
The CEO of Total Fitness has been in-post for just over three years – a true tale of two halves, with dramatic growth in the first half of her tenure, followed by a second half dominated by the pandemic and a CVA. She talks to Kate Cracknell
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
We’re different characters and challenge each other, but we appreciate each other and have the same passion and goals
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness concept backed by footballer Gareth Bale secures first site in London

Rowbots, a new rowing-driven fitness concept which boasts Real Madrid and Welsh star Gareth Bale as a joint partner and investor, has secured its first location.

To be located at 42 Eastcastle Street in Fitzrovia, Central London, the Rowbots concept employs rowing and dynamic floor exercises to create a complete body work-out.

The 1,800sq ft unit – secured on behalf of Rowbots by property agents Shelley Sandzer – will provide space for 11 rowing machines and floor work with a capacity of 22 people per class.

The interiors have been designed by chief brand and design officer Sarah Mannerings and are based on an industrial-style studio, complete with mood-lighting and "urban-esque" finishes.

Bale – who has won four European Champions League titles with Real Madrid in the past five years – is famous for including rowing as an integral part of his fitness routine, which in turn spurred his involvement in the new concept.

Bale joins CEO Sam Green and fellow investors Greg Zimmerman and Joshua Barnett in the Rowbots top team.

Sam Green, co-founder and CEO of Rowbots, said: “Our objective is to empower our customers to be strong both physically and mentally, utilising the incredible power of rowing which works 85 per cent of the body.

"Right now, London has nothing like this concept. Amid the rise in boutique fitness studios, we noticed this gap in the UK market for a complete workout which both invigorates the body while impacting the mind.

"We have strong aspirations for the future of this concept and are excited about the start of our journey with our debut London location.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Rowbots, a new rowing-driven fitness concept which boasts Real Madrid and Welsh star Gareth Bale as a joint partner and investor, has secured its first location.
SAR,HAF,FIT,IND,PTS,PHR
imagesX/THUMB341290_793011_377281.jpg

News

Location and cost are the top considerations for consumers when it comes to choosing a
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication,
Total Fitness plans to launch a new-style health club model, with plans already in the
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
The City of Madrid could become one of the healthiest in the world if plans
Luxury health club operator, Third Space, has opened the doors to its latest club in
A total of 22.7 million Brits – more than a third of the total population
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious
The PureGym app has been named the Health and Fitness App of the Year at
An initiative set up by the Rio Ferdinand Foundation in partnership with The Gym Group
FIBO Exhibition
FIBO Exhibition
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A "significant majority" of the UK's swimming teachers and aquatic professionals feel that swimming excludes
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective
David Lloyd Clubs has launched a new family-focused programme in response to the trend of
Polish corporate wellness platform Benefit Systems has taken over a majority stake in club operator
Eight of the top 20 private health club operators in the UK have grown their
Miha Bodytec GmbH
Miha Bodytec GmbH
While exercisers often seek new ways in which to get the most out of their
Les Mills has launched a new solution to help fitness operators transform space in their
A new guide has been published to give health clubs, gyms and leisure centres in
The Retention Guru
The Retention Guru
1 - 20 of 12,088
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Operations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Interview
The CEO of Total Fitness has been in-post for just over three years – a true tale of two halves, with dramatic growth in the first half of her tenure, followed by a second half dominated by the pandemic and a CVA. She talks to Kate Cracknell
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
We’re different characters and challenge each other, but we appreciate each other and have the same passion and goals
HCM magazine
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM magazine
HCM People

Harry Jameson and Oli Patrick

Co-founders, Future Practice
There’s still no ‘stress resilience’ profession. We believe fitness professionals can fill that gap
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
Armah Sports has revealed the first B_fit health club – a smart club concept that’s gearing up for the Metaverse with AI, VR, Amazon Alexa and the Internet of Things, as Tom Walker reports
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM magazine
Which messaging is most effective at inspiring people to get active and why? Researchers at the University of Waterloo in Canada set out to find out, as Tom Walker reports
HCM magazine
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured supplier news
Featured supplier news: 1Rebel enlists FunXtion to elevate its revolutionary, customer-driven RIG concept
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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