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UNITING THE WORLD OF FITNESS
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Health Club Management

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News

Fitness United launches today. HCM talks to founder, Neil Harmsworth

A new industry support association, Fitness United, launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth

Fitness United is launching today, can you tell our readers a bit more about the organisation and what it's seeking to achieve?

Fitness United is a collaboration of suppliers supporting fitness facility operators through the provision of innovative new services and discounts on existing services to improve the trading environment for operators as the fitness industry bounces back post-lockdown.

The campaign has been developed as a collaboration between seven founder suppliers including my own company - Hussle – alongside Technogym, HCM, Core Health & Fitness, Wexer, Love Recruitment and Learn Direct.

Since the announcement of the campaign, dozens of other suppliers have added their support including Service Sport, ClubRight, TRP, Precor, Jordan, 4Leisure, ProInsight, Big Wave Media, Cap2 and many other amazing and generous companies.

The list continues to grow daily and it's humbling to witness the unprecedented level of collaboration we're now seeing between suppliers for a specific cause.

What inspired you to start the organisation?

I strongly believe fitness facilities will remain the heartbeat of the industry post-COVID and this is a sentiment shared by the founder suppliers.

Whilst the acceleration of digital services is a welcome and much-needed development within the sector, the physical fitness facility and the community it creates will remain fundamental to the core of the fitness industry.

The success of facility operators has a direct impact on the success of suppliers – we need each other – and it's that interdependency which inspired the Fitness United campaign.

We want to do what we can to promote collaboration, dialogue and anything else that can support the overall fitness industry ecosystem.

What will Fitness United contribute to the industry?

Fitness United will be the driving force behind supplier efforts to support fitness facility operators in any way they can post-lockdown.

Whilst the platform itself will promote new services, special offers and helpful content, the ethos of the campaign will hopefully resonate even further with greater collaboration and dialogue between suppliers and operators to grow together post-lockdown.

What are the outcomes the organisation is aiming for?

It is difficult to put tangible numbers or targets against a campaign like this, but obviously we would be thrilled if we could encourage more than 100 suppliers to contribute. That would be a very satisfying, albeit a rather arbitrary, landmark!

I think ultimately the founder suppliers would simply like to know they'd created something that provided real value to operators at a time of great uncertainty, that they 'did their bit' in supporting the industry rebound. It's a tough environment for operators at the moment, and if Fitness United can provide any kind of relief or support, then our objective will be met.

Longer-term it would be nice to imagine that the campaign could evolve beyond its original purpose and perhaps become a totem for ongoing collaboration within the sector, but for now, the focus remains very much on this being an effective, short-term initiative.

Who can join?

Any fitness facility operator can register with Fitness United for free to receive updates on the latest supplier offers and services with more than 50 operators immediately registering with the platform after the previous launch announcement in HCM.

For suppliers to participate they must be willing to provide either a genuinely new service to support facility operators, a discount on an existing service, or content which is useful to operators post-lockdown. The campaign is entirely voluntary, but we are doing our best to screen offers and services to ensure they meet the supplier participation criteria and are genuinely useful to operators.

Will you collaborate with other organisations and if so how?

The ethos behind Fitness United is entirely driven by collaboration, initially led by the seven founder suppliers, but continued by the dozens of companies that have subsequently joined since we announced the campaign. We need to put aside all competitive considerations over the next six-months and all pull together.

That collaborative ethos will continue and we would absolutely welcome the involvement and input of even more suppliers, operators and other organisations that support the sector. I'm completely open-minded on how we develop the Fitness United campaign so please do get in touch if, having read this, you are inspired with ideas on how you can help!

Why are you disbanding at the end of the year?

The initial plan is to run Fitness United until the end of 2020 with the specific short-term goal of supporting operators during the immediate post-lockdown trading environment.

We will reassess the campaign objectives at the end of 2020, seek input from participating suppliers and operators, and then make a decision on what the future looks like for Fitness United.

I'm open-minded about what happens next and this could involve handing the platform over to others to run if there continues to be a need for such a service beyond the end of the year.

What shape do you think operators will be in this time next year?

I think it's inevitable there will be some operators that struggle to recover from the disruption caused by COVID-19. Not all will be able to adapt to the operational changes required to remain viable.

The biggest unknown is going to be consumer confidence and the impact it has on overall demand and how high or low that will be. Depending on your perspective you can find data and surveys to support your perspective either way at the moment but the answer is, no-one really knows.

My personal view is that after an initial burst of activity post-lockdown, it will be a challenging second half of the year for most operators with 'normal' trading levels not returning until early or even mid-2021. If that's the case, it's even more important for collaborative campaigns like Fitness United to be there in support of the sector during this period.

However, if you look beyond the immediate aftermath I can only see a positive outcome for the vast majority of operators in a world where health and fitness becomes a much higher priority for more people than ever. I don't think it's unreasonable to predict unprecedented growth for the sector from the middle of 2021 onwards and it's likely we will see gym membership penetration rates in excess of 20 per cent for the first time in the UK. I will defer to David Minton for that kind of insight, however!

What shape do you think suppliers will be in this time next year?

It really depends on the type of service they supply. There will certainly be some suppliers that will be in higher demand than others as a direct result of changes to the trading environment and the operational needs of facilities.

Companies that provide digital fitness services, hygiene and compliance and marketing solutions to bring customers back into gyms and health clubs will all be in high demand over the coming months as the industry rebounds. I suspect it might be a tougher period for companies that require significant capex from operators who may be more cautious in how they invest, although I am sure they are working out how they can structure deals differently in future and that should lead to more positive outcomes.

As with operators, the big unknown is going to be customer demand and the speed at which the industry can ramp-up again post-lockdown. The faster the recovery for operators, the faster it will also be for suppliers.

What other messages would you like to send out to readers of HCM?

It's taken a number of years for me to fully understand the depth and importance of personal relationships in the fitness industry, which is one of the tightest-knit I have ever worked in. The Fitness United campaign has been an amazing experience for me personally to work so closely with other suppliers in support of the facility operators that we all want to be successful.

With that in mind, I can only really echo some of the sentiment we have seen across the wider population during this challenging period. Continue to be kind to one another, support those around you both personally and professionally, and if we all do that we can only hope to leave 2020 in a far stronger, healthier place than we entered.

Sign up for FREE ezines & magazines
A new industry support association, Fitness United launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth
PTS,HAF,FIT
2020/THUMB345601_725556_234567.jpg
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Click on a catalogue to view it online
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Wearable technology solutions
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Design consultants
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News

Fitness United launches today. HCM talks to founder, Neil Harmsworth

A new industry support association, Fitness United, launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth

Fitness United is launching today, can you tell our readers a bit more about the organisation and what it's seeking to achieve?

Fitness United is a collaboration of suppliers supporting fitness facility operators through the provision of innovative new services and discounts on existing services to improve the trading environment for operators as the fitness industry bounces back post-lockdown.

The campaign has been developed as a collaboration between seven founder suppliers including my own company - Hussle – alongside Technogym, HCM, Core Health & Fitness, Wexer, Love Recruitment and Learn Direct.

Since the announcement of the campaign, dozens of other suppliers have added their support including Service Sport, ClubRight, TRP, Precor, Jordan, 4Leisure, ProInsight, Big Wave Media, Cap2 and many other amazing and generous companies.

The list continues to grow daily and it's humbling to witness the unprecedented level of collaboration we're now seeing between suppliers for a specific cause.

What inspired you to start the organisation?

I strongly believe fitness facilities will remain the heartbeat of the industry post-COVID and this is a sentiment shared by the founder suppliers.

Whilst the acceleration of digital services is a welcome and much-needed development within the sector, the physical fitness facility and the community it creates will remain fundamental to the core of the fitness industry.

The success of facility operators has a direct impact on the success of suppliers – we need each other – and it's that interdependency which inspired the Fitness United campaign.

We want to do what we can to promote collaboration, dialogue and anything else that can support the overall fitness industry ecosystem.

What will Fitness United contribute to the industry?

Fitness United will be the driving force behind supplier efforts to support fitness facility operators in any way they can post-lockdown.

Whilst the platform itself will promote new services, special offers and helpful content, the ethos of the campaign will hopefully resonate even further with greater collaboration and dialogue between suppliers and operators to grow together post-lockdown.

What are the outcomes the organisation is aiming for?

It is difficult to put tangible numbers or targets against a campaign like this, but obviously we would be thrilled if we could encourage more than 100 suppliers to contribute. That would be a very satisfying, albeit a rather arbitrary, landmark!

I think ultimately the founder suppliers would simply like to know they'd created something that provided real value to operators at a time of great uncertainty, that they 'did their bit' in supporting the industry rebound. It's a tough environment for operators at the moment, and if Fitness United can provide any kind of relief or support, then our objective will be met.

Longer-term it would be nice to imagine that the campaign could evolve beyond its original purpose and perhaps become a totem for ongoing collaboration within the sector, but for now, the focus remains very much on this being an effective, short-term initiative.

Who can join?

Any fitness facility operator can register with Fitness United for free to receive updates on the latest supplier offers and services with more than 50 operators immediately registering with the platform after the previous launch announcement in HCM.

For suppliers to participate they must be willing to provide either a genuinely new service to support facility operators, a discount on an existing service, or content which is useful to operators post-lockdown. The campaign is entirely voluntary, but we are doing our best to screen offers and services to ensure they meet the supplier participation criteria and are genuinely useful to operators.

Will you collaborate with other organisations and if so how?

The ethos behind Fitness United is entirely driven by collaboration, initially led by the seven founder suppliers, but continued by the dozens of companies that have subsequently joined since we announced the campaign. We need to put aside all competitive considerations over the next six-months and all pull together.

That collaborative ethos will continue and we would absolutely welcome the involvement and input of even more suppliers, operators and other organisations that support the sector. I'm completely open-minded on how we develop the Fitness United campaign so please do get in touch if, having read this, you are inspired with ideas on how you can help!

Why are you disbanding at the end of the year?

The initial plan is to run Fitness United until the end of 2020 with the specific short-term goal of supporting operators during the immediate post-lockdown trading environment.

We will reassess the campaign objectives at the end of 2020, seek input from participating suppliers and operators, and then make a decision on what the future looks like for Fitness United.

I'm open-minded about what happens next and this could involve handing the platform over to others to run if there continues to be a need for such a service beyond the end of the year.

What shape do you think operators will be in this time next year?

I think it's inevitable there will be some operators that struggle to recover from the disruption caused by COVID-19. Not all will be able to adapt to the operational changes required to remain viable.

The biggest unknown is going to be consumer confidence and the impact it has on overall demand and how high or low that will be. Depending on your perspective you can find data and surveys to support your perspective either way at the moment but the answer is, no-one really knows.

My personal view is that after an initial burst of activity post-lockdown, it will be a challenging second half of the year for most operators with 'normal' trading levels not returning until early or even mid-2021. If that's the case, it's even more important for collaborative campaigns like Fitness United to be there in support of the sector during this period.

However, if you look beyond the immediate aftermath I can only see a positive outcome for the vast majority of operators in a world where health and fitness becomes a much higher priority for more people than ever. I don't think it's unreasonable to predict unprecedented growth for the sector from the middle of 2021 onwards and it's likely we will see gym membership penetration rates in excess of 20 per cent for the first time in the UK. I will defer to David Minton for that kind of insight, however!

What shape do you think suppliers will be in this time next year?

It really depends on the type of service they supply. There will certainly be some suppliers that will be in higher demand than others as a direct result of changes to the trading environment and the operational needs of facilities.

Companies that provide digital fitness services, hygiene and compliance and marketing solutions to bring customers back into gyms and health clubs will all be in high demand over the coming months as the industry rebounds. I suspect it might be a tougher period for companies that require significant capex from operators who may be more cautious in how they invest, although I am sure they are working out how they can structure deals differently in future and that should lead to more positive outcomes.

As with operators, the big unknown is going to be customer demand and the speed at which the industry can ramp-up again post-lockdown. The faster the recovery for operators, the faster it will also be for suppliers.

What other messages would you like to send out to readers of HCM?

It's taken a number of years for me to fully understand the depth and importance of personal relationships in the fitness industry, which is one of the tightest-knit I have ever worked in. The Fitness United campaign has been an amazing experience for me personally to work so closely with other suppliers in support of the facility operators that we all want to be successful.

With that in mind, I can only really echo some of the sentiment we have seen across the wider population during this challenging period. Continue to be kind to one another, support those around you both personally and professionally, and if we all do that we can only hope to leave 2020 in a far stronger, healthier place than we entered.

Sign up for FREE ezines & magazines
A new industry support association, Fitness United launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth
PTS,HAF,FIT
2020/THUMB345601_725556_234567.jpg

News

Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
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The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
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Zynk Design Consultants
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Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
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The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
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David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
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Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Features
feature
As the health and fitness industry gears up for reopening, Caroline Constantine, MD of Right Directions, shares critical guidance about safe operating procedures
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Features
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BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
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People
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Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Aaron Smith

Founder, KX Pilates
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
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