Fitness On Demand – which is part of Lift Brands – has announced it will partner with heart rate data app, G Beat, to add functionality to its wellness platform.

G Beat transmits heart rate data from wearables to fitness instructors in real-time from anywhere in the world, so they can better prescribe exercise and support consumers with their fitness.

Fitness On Demand’s Flex App will be integrated with G Beat, enabling health club members to use their smartwatches to improve their in-club experience.

Andy Peat, CEO of Fitness On Demand, says the app will automatically launch when a member is close to their gym, studio or health club to create a seamless start to their workout and once a member has left the club the process reverses, with geofence technology recognising their location and automatically ending their workout.

“This partnership is a huge milestone for us as we continue to provide operators with tools to create engaging, holistic experiences in their clubs," said Peat. "Recent research revealed that nearly 400 million gym-goers are using wearable fitness trackers, with that number anticipated to reach 525 million by 2029, making this a crucial opportunity for the industry.”

Users will be able to track their workout via their smartwatch and display their heart rate, training zone, calorie-burn and workout duration data on TV displays on the gym floor and in studios.

Data from the workout will be recorded on Google’s Health Connect and Apple’s HealthKit, displaying a summary of the session, including heart rate, duration and calories burned.

G Beat's CEO, Chris Hart, said: “Fitness On Demand is an incredible launch partner for us, given its growing installed base and focus on delivering innovative digital fitness solutions.”

G Beat delivers its omnichannel fitness experience for consumers in-club, via virtual and also outdoors

As part of Lift Brands – the company that also owns Snap Fitness – Fitness on Demand delivers on-demand services in Snap Fitness franchises on a white label basis via the Snap App, so G Beat will immediately elevate the Snap Fitness offering.

Talking to HCM recently, CEO of Snap Fitness, Ty Menzies, said: “Fitness On Demand (FOD) was originally founded in 2011 to deliver on-demand, in-club group exercise on big screens in Snap Fitness clubs. Over time, the product has evolved to include a white label app for gyms, apartment complexes and corporate wellness, with our latest content partnership meaning we can offer Les Mills programming on our platform.

“Of our 2,500 unique customers, 40 per cent are currently gyms, 40 per cent multi-family housing, 10 per cent hotels and hospitality and 10 per cent corporate wellness and healthcare – but the latter is growing fast and is a big focus for us moving forward.

“While it’s true that Lift Brands is a franchise specialist, we like having FOD in our suite of brands. It allows us to service the rapidly growing corporate wellness segment and address a broader customer base,” said Menzies.

In addition to Snap Fitness and Fitness on Demand, Lift Brands also has minority investments in 9Round and FitStop.