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FITNESS, HEALTH, WELLNESS

Latest news

David Lloyd closes its standalone Blaze studio

David Lloyd has closed its only standalone Blaze studio in Birmingham, UK
Pre-pandemic, the company had been planning to roll out Blaze studios as a separate standalone brand
Customers have been offered the option to use club-in-club Blaze studios at nearby David Lloyd locations

David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.

It's likely the move marks the end – at least for now – of plans to roll out Blaze as a standalone brand, as announced in November 2019.

The company will continue to offer Blaze within David Lloyd clubs.

The closure is seen as a rationalisation as the brand consolidates its operations to build profitability following pandemic disruption.

HCM spoke to David Lloyd CEO, Russell Barnes, in 2021 and you can read this profile here.

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David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.
PTS,HAF,FIT,IND
2023/THUMB351196_201395_771694.jpg
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Latest news

David Lloyd closes its standalone Blaze studio

David Lloyd has closed its only standalone Blaze studio in Birmingham, UK
Pre-pandemic, the company had been planning to roll out Blaze studios as a separate standalone brand
Customers have been offered the option to use club-in-club Blaze studios at nearby David Lloyd locations

David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.

It's likely the move marks the end – at least for now – of plans to roll out Blaze as a standalone brand, as announced in November 2019.

The company will continue to offer Blaze within David Lloyd clubs.

The closure is seen as a rationalisation as the brand consolidates its operations to build profitability following pandemic disruption.

HCM spoke to David Lloyd CEO, Russell Barnes, in 2021 and you can read this profile here.

Related news

Fitness First UK’s Red Monday campaign bags a thousand new members with 'burn off your bills' energy prize

26 Jan 2023
Fitness First’s annual Red Monday campaign, which ran across the UK on 16 January 2023, ...

Energy prices pose an “existential threat” to parts of the industry warns UK Active in letter to Liz Truss

12 Sep 2022
As the UK’s new prime minister Liz Truss prepares an energy bailout, UK Active has ...
David Lloyd has closed its only standalone Blaze studio in Birmingham and moved members to nearby David Lloyd clubs which have club-in-club Blaze studios.
PTS,HAF,FIT,IND
2023/THUMB351196_201395_771694.jpg

Latest news

Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' to create a
In the same week as tennis legend, Andre Agassi, was appointed to the board of
According to a pilot study by Yale School of Medicine, exercise can not only slow
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in
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Following a successful pilot, The Gym Group is rolling out a programme, delivered by The
As Planet Fitness announces strong year-end results there are reports the company is planning a
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data
Xponential Fitness has told HCM it will vigorously defend itself against claims made in a
Global Wellness Summit
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On opening night, our attendees pushed their limits during a team- centred workout
HCM promotional features
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Ridgeway has created a series of luxury spaces for the new Third Space in Wimbledon, designing, making and installing furniture in key areas of the club
HCM promotional features
Sponsored profile: Technogym
The GM of The Club & Spa Bristol tells us about the cutting edge club refresh that showcases the Technogym Artis Line
HCM promotional features
Sponsored
Creating successful training environments requires a deep knowledge of functional design. Gregory Bradley, sales director at BLK BOX Fitness talks us through the company’s approach
HCM promotional features
Promotion
Small group training is popular for its energy, but must evolve to retain popularity, says the director of training at Matrix Fitness
HCM promotional features
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Using research that revealed three key pillars for cardio exercisers, Life Fitness has created its greatest-ever console: the Discover SE4
HCM promotional features
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The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
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It's about health being everybody’s business and recognising that inclusion is everyone’s responsibility
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Consumers tell us they want support in leading longer, healthier lives and we’re the only industry sector with the capability of delivering on this, so we must ensure strategy is aligned with demand
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Featured supplier news
Featured supplier news: seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Featured supplier news
Featured supplier news: Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Company profiles
Company profile: Legend by Xplor
We help a wide range of public sector leisure operators (including Leisure Trusts, Leisure Management ...
Company profiles
Company profile: Proinsight Mystery Shopping
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Featured press releases
The Health & Fitness Institute press release: THFI Launches Wellness Coaching Qualification Aimed at NHS Relief and Economic Boost
Recent data from UK Active has revealed that a shocking 25% of the UK’s population is classed as ‘inactive,’ averaging less than 30 minutes of exercise a week.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Loughton, IG10
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Belvoir Castle
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11-14 Apr 2024
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22-24 Apr 2024
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Diary dates
30 May - 02 Jun 2024
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Diary dates
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Diary dates
11-13 Jun 2024
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