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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Fashion magazine Stylist opens female-only boutique gym in Mayfair

We've seen a real growth in women's strength training
– Lisa Smosarski

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London's affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women's fitness line.

The Stylist Strong studio will specialise in class-based strength training, specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a "smart and informed way", with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: "We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

"This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: "I am both honoured and incredibly excited to be part of Stylist Strong, they have given me a platform to spread my passion – getting women unapologetically stronger.

"Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

"I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights."

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Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London's affluent Mayfair district.
HAF,FIT,IND,PTS
imagesX/THUMB342293_444633_946654.jpg
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News

Fashion magazine Stylist opens female-only boutique gym in Mayfair

We've seen a real growth in women's strength training
– Lisa Smosarski

Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London's affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women's fitness line.

The Stylist Strong studio will specialise in class-based strength training, specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a "smart and informed way", with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: "We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

"This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: "I am both honoured and incredibly excited to be part of Stylist Strong, they have given me a platform to spread my passion – getting women unapologetically stronger.

"Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

"I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights."

Sign up for FREE ezines & magazines
Women's fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London's affluent Mayfair district.
HAF,FIT,IND,PTS
imagesX/THUMB342293_444633_946654.jpg

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1 - 15 of 11,122
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
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Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
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Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass brings together corporate workforces and leisure operators
The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Eleiko Sport AB: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Fitness equipment
Octane Fitness: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Audio visual
Hutchison Technologies: Audio visual
Spa software
ResortSuite: Spa software
Professional services
Deloitte UK: Professional services
Property & Tenders
Kirklees Active Leisure
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Diary dates
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Hotel Royal Savoy, Lausanne, Switzerland
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