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FIA Fitness Directory nets top prize
By Tom Walker
The FIA, working in partnership has won an 'outstanding achievement' accolade at this year's Interactive Media Awards for its work on The Fitness Directory.
David Stalker, FIA executive director, said: "Given the fact that consumers have become so reliant on the internet for researching, browsing (for services and products), product evaluation and deal-finding, one of our key strategies has been building our online presence as a reference and referral expert.
"This is the reason why we went to so much trouble to find the best online consultancy - OFS - and together create a national shop window for operators.
“This award demonstrates that our industry now has a 'best of breed' site for our members."
Scott Hodson, managing director of OFS, comments: "It's an honour to have our work recognised. We feel strongly that our projects are world-class examples of how the internet can be used to enhance a company's message and branding in our industry."
The FIA, working in partnership has won an 'outstanding achievement' accolade at this year's Interactive Media Awards for its work on The Fitness Directory.
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