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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

F45 to open franchised studio at Everyone Active centre

We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford

Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."

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Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
HAF,FIT,IND,PTS,SAM,PUB
imagesX/THUMB342987_516791_930373.jpg
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News

F45 to open franchised studio at Everyone Active centre

We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford

Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."

Sign up for FREE ezines & magazines
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
HAF,FIT,IND,PTS,SAM,PUB
imagesX/THUMB342987_516791_930373.jpg

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1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its
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Barnsgrove Health and Wellness Club
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Body scanning
Body scanning has become a major fitness trend, offering both operators and members alike insight into their body composition, muscle mass and fat percentage. Operators offering body scanning share their experiences
Features
Promotional feature
With a longstanding professional career in the fitness industry, we talk to Dawn Falkner Clark to find out more about her background and what the future holds for Be Fit Be You
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Policy
CIMSPA and UK Coaching are combining REPs and the CIMSPA Exercise and Fitness Directory. Tara Dillon, CEO of CIMSPA and Mark Gannon, CEO of UK Coaching, explain what it means for exercise professionals and employers
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Ed Stanbury

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Adala Bolto

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Dr Ollie Lawton

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Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
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Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: The unmissable independent fitness event is back!
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers, gym owners and fitness managers working in the independent gym and health club sector.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
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Diary dates
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