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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

F45 targets military veterans as franchisees and launches $300m loan financing deal with Fortress

F45 After programme launches: offers US military and veterans financing for F45 franchises
F45 is also collaborating with investment group Fortress to provide loans to franchisees
The initial allocation is US$150m and can increase to US$300m
Mindbody and Glofox have also joined forces with third-party financiers to support client growth

Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive financing to become franchisees. While the programme has only just launched, the company has already received 2,500 inquiries from potential candidates to open new franchises.

“F45 is proud to be the first fitness company in the world authorised by the US Department of Defense to work with active-duty service members,” said F45's Michael Nichols. “Through F45 After, we're thrilled to bring on board some of the best trained, most loyal and hardest working people – our military men and women – to become studio owners and operators.”

F45 has also announced a new collaboration with investment group Fortress to provide franchisees with loan financing in the US.

The facility will be funded with an initial tranche of US$150m but demand could push this to US$300m. The capital will support signups from eligible franchisees and grow the F45 studio network.

“Coming out of the pandemic, access to attractive growth capital has become more challenging for small- and medium-sized businesses, especially in the boutique fitness space'" said Adam Gilchrist, CEO of F45. "By establishing a financing solution tailored to the specific needs of our franchisees, we've taken measures to assist them in executing on their growth ambitions while creating greater visibility in our own business.”

Last year F45 revealed ambitions to open up 7,000 studios in the US and pitched it sights on 23,000 worldwide.

The economic resilience of F45’s franchise model during the pandemic was commended by Brian Stewart, MD at Fortress Investment Group. “F45 is a clear category leader in the fitness industry,” he said. “It has proven its resilient franchise economic model during tough economic conditions, as shown by the extremely low closure rates across the US system during the COVID-19 pandemic.”

F45 is the latest company in the fitness industry to join forces with a third-party financier. Mindbody – which provides F45 with its cloud-based software solutions – recently launched Mindbody Capital, a non-traditional loan service designed to fund the growth of their customers’ businesses.

In collaboration with fintech startup Parafin, Mindbody Capital funds clients through their software service, cutting out the need for banks and traditional loan application procedures.

Currently available in the US only, over US$2m has been borrowed by clients so far. Mindbody Capital’s financing model differs from a bank’s because it provides non-recourse financing, a secured loan that isn’t dependent on credit history and for which the borrower isn’t personally liable.

“Almost a third of Mindbody customers plan to expand their business into more locations in the next 12 months,” said Josh McCarter, CEO of Mindbody and Class Pass. “Supporting these businesses in funding their growth is just one of the many ways Mindbody Capital can help the wellness industry rebuild.”

Last year, software company Glofox struck a deal with Stripe Capital to provide health clubs, gyms and fitness studios with instant access to financing. The club management software provider aimed to help clients bounce back from the pandemic.

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News

F45 targets military veterans as franchisees and launches $300m loan financing deal with Fortress

F45 After programme launches: offers US military and veterans financing for F45 franchises
F45 is also collaborating with investment group Fortress to provide loans to franchisees
The initial allocation is US$150m and can increase to US$300m
Mindbody and Glofox have also joined forces with third-party financiers to support client growth

Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive financing to become franchisees. While the programme has only just launched, the company has already received 2,500 inquiries from potential candidates to open new franchises.

“F45 is proud to be the first fitness company in the world authorised by the US Department of Defense to work with active-duty service members,” said F45's Michael Nichols. “Through F45 After, we're thrilled to bring on board some of the best trained, most loyal and hardest working people – our military men and women – to become studio owners and operators.”

F45 has also announced a new collaboration with investment group Fortress to provide franchisees with loan financing in the US.

The facility will be funded with an initial tranche of US$150m but demand could push this to US$300m. The capital will support signups from eligible franchisees and grow the F45 studio network.

“Coming out of the pandemic, access to attractive growth capital has become more challenging for small- and medium-sized businesses, especially in the boutique fitness space'" said Adam Gilchrist, CEO of F45. "By establishing a financing solution tailored to the specific needs of our franchisees, we've taken measures to assist them in executing on their growth ambitions while creating greater visibility in our own business.”

Last year F45 revealed ambitions to open up 7,000 studios in the US and pitched it sights on 23,000 worldwide.

The economic resilience of F45’s franchise model during the pandemic was commended by Brian Stewart, MD at Fortress Investment Group. “F45 is a clear category leader in the fitness industry,” he said. “It has proven its resilient franchise economic model during tough economic conditions, as shown by the extremely low closure rates across the US system during the COVID-19 pandemic.”

F45 is the latest company in the fitness industry to join forces with a third-party financier. Mindbody – which provides F45 with its cloud-based software solutions – recently launched Mindbody Capital, a non-traditional loan service designed to fund the growth of their customers’ businesses.

In collaboration with fintech startup Parafin, Mindbody Capital funds clients through their software service, cutting out the need for banks and traditional loan application procedures.

Currently available in the US only, over US$2m has been borrowed by clients so far. Mindbody Capital’s financing model differs from a bank’s because it provides non-recourse financing, a secured loan that isn’t dependent on credit history and for which the borrower isn’t personally liable.

“Almost a third of Mindbody customers plan to expand their business into more locations in the next 12 months,” said Josh McCarter, CEO of Mindbody and Class Pass. “Supporting these businesses in funding their growth is just one of the many ways Mindbody Capital can help the wellness industry rebuild.”

Last year, software company Glofox struck a deal with Stripe Capital to provide health clubs, gyms and fitness studios with instant access to financing. The club management software provider aimed to help clients bounce back from the pandemic.

Related news

David Beckham announced as partner in new London gym

23 Mar 2022
David Beckham has been named as a partner in a newly-opened F45 studio in London, ...

F45 takes fitness to the seas with OneSpaWorld partnership

03 Nov 2021
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HCM Magazine
Research
The study showed an increase in the production of proteins used to build mitochondria, which produce energy in cells
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The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
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In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
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Jeremy McCarthy

Group director of spa, Mandarin Oriental
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Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
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Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Company profiles
Company profile: Everyone Active
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
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On demand
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Pendine Sands, Carmarthenshire
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30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
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Diary dates
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Diary dates
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