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FITNESS, HEALTH, WELLNESS

Latest news

F45 launches Vaura Pilates concept with first location in New York City

Troubled fitness franchise outfit, F45 Training, has launched a new reformer Pilates brand called Vaura Pilates
The first studio has just opened in New York City’s Upper East Side as the company seeks to reboot
50 minute class formats are: Total, Stretch, Circuit and Fusion
F45 says the studio environment includes mirrored ceilings, 'epic beats' and 'seductive lighting'

Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City.

With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,” he says.

“Everything about our classes, from the studio design and luxurious amenities to the club-like mood lighting, work in harmony to create a space that inspires transformative results members will love, and they will awaken muscles they never knew existed.

F45 is clearly finding Pilates a lucrative model, having launched the FS8 Pilates concept in 2021 in Australia.

"We're thrilled to add another unique Pilates concept to the family of F45 offerings for our growing fitness community, along with our other Pilates concept, FS8,” said Dowd.

Franchised by Travis Frenzel, Club Sports Group CEO, the 1,800sq ft space on NYC’s Upper East Side will include 28 Pilates reformers, showers and a beauty bar.

A choice of four 50-minute classes are being offered. Total is the signature class, combining strength, endurance and stretch in a full-body conditioning workout for every level.

Stretch is influenced by Pilates and yoga and features deep stretch poses intended to improve mobility and flexibility, build strength, help prevent injury and reduce stress.

Circuit is a high-energy calorie-burner, which fuses strength, HIIT and stability training. It's comprised of 12 to 16 rounds at multiple stations, with 90-second intervals.

Fusion is a 50-50 split class with half the time spent on the reformer and half dedicated to floor-based, functional movements, allowing for the use of heavier weights and moving at a faster pace.

Prices for the 50 minute classes start at US$42, with various class packs available. Classes are also bookable on ClassPass.

Dowd was appointed CEO of F45 last year, following the company being in entangled in multiple legal challenges and retrospectively revealing losses of US$372.3m for 2021 and 2022.

In a previous interview, F45 investor, Dowd described the company as a “slow motion train wreck” suffering from a lack of management expertise. However, having taken the helm he promised a new phase: “The days of shooting from the hip are over, it’s a much more professional company run by real adults.”

According to Les Mills research Gen Z Fitness: Cracking the Code Gen Z favour sculpt workouts, such as Pilates, stretch and yoga.

Related news
There were 312 new F45 studio openings in 2021 and another 351 in 2022, resulting in system-wide total studios of 2,100 / F45 Training

F45 was a 'slow motion train wreck', says new CEO, Tom Dowd, as the company reveals US$372.3 million losses and turnaround strategy

01 Nov 2023
Tom Dowd, recently appointed CEO of F45, said he remains optimistic the business can be ...
In a statement announcing the plans to delist, F45 said 'going dark' would be the best way forward / F45

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28 Jul 2022
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Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City. With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,”
HAF,FIT,IND,PTS,FRN
F45's new dynamic pilates brand / VAURA Pilates
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Latest news

F45 launches Vaura Pilates concept with first location in New York City

Troubled fitness franchise outfit, F45 Training, has launched a new reformer Pilates brand called Vaura Pilates
The first studio has just opened in New York City’s Upper East Side as the company seeks to reboot
50 minute class formats are: Total, Stretch, Circuit and Fusion
F45 says the studio environment includes mirrored ceilings, 'epic beats' and 'seductive lighting'

Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City.

With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,” he says.

“Everything about our classes, from the studio design and luxurious amenities to the club-like mood lighting, work in harmony to create a space that inspires transformative results members will love, and they will awaken muscles they never knew existed.

F45 is clearly finding Pilates a lucrative model, having launched the FS8 Pilates concept in 2021 in Australia.

"We're thrilled to add another unique Pilates concept to the family of F45 offerings for our growing fitness community, along with our other Pilates concept, FS8,” said Dowd.

Franchised by Travis Frenzel, Club Sports Group CEO, the 1,800sq ft space on NYC’s Upper East Side will include 28 Pilates reformers, showers and a beauty bar.

A choice of four 50-minute classes are being offered. Total is the signature class, combining strength, endurance and stretch in a full-body conditioning workout for every level.

Stretch is influenced by Pilates and yoga and features deep stretch poses intended to improve mobility and flexibility, build strength, help prevent injury and reduce stress.

Circuit is a high-energy calorie-burner, which fuses strength, HIIT and stability training. It's comprised of 12 to 16 rounds at multiple stations, with 90-second intervals.

Fusion is a 50-50 split class with half the time spent on the reformer and half dedicated to floor-based, functional movements, allowing for the use of heavier weights and moving at a faster pace.

Prices for the 50 minute classes start at US$42, with various class packs available. Classes are also bookable on ClassPass.

Dowd was appointed CEO of F45 last year, following the company being in entangled in multiple legal challenges and retrospectively revealing losses of US$372.3m for 2021 and 2022.

In a previous interview, F45 investor, Dowd described the company as a “slow motion train wreck” suffering from a lack of management expertise. However, having taken the helm he promised a new phase: “The days of shooting from the hip are over, it’s a much more professional company run by real adults.”

According to Les Mills research Gen Z Fitness: Cracking the Code Gen Z favour sculpt workouts, such as Pilates, stretch and yoga.

Related news
There were 312 new F45 studio openings in 2021 and another 351 in 2022, resulting in system-wide total studios of 2,100 / F45 Training

F45 was a 'slow motion train wreck', says new CEO, Tom Dowd, as the company reveals US$372.3 million losses and turnaround strategy

01 Nov 2023
Tom Dowd, recently appointed CEO of F45, said he remains optimistic the business can be ...
In a statement announcing the plans to delist, F45 said 'going dark' would be the best way forward / F45

Shares in F45 plummet after it delists from NY Stock Exchange and 'goes dark'

16 Aug 2023
The share price of F45 Training has fallen by 75 per cent, after the franchised ...
Adam Gilchrist is stepping down as CEO but will remain on the board / F45

F45 CEO steps down as company issues profit warning and halves head office headcount

28 Jul 2022
Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce ...
Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City. With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,”
HAF,FIT,IND,PTS,FRN
F45's new dynamic pilates brand / VAURA Pilates

Latest news

Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Innovatise UK Ltd
Innovatise UK Ltd
In today's competitive fitness landscape, the key to success lies not only in providing exceptional
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to
Peloton Interactive Inc is believed to be working to get its costs under control in
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of
Alliance Leisure
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Join us at Elevate from 12-13 June in London for a special one-off live recording
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Elevate
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1 - 20 of 12,300
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
When it was founded, Snap Fitness was ground-breaking, but by 2020 the industry had evolved, but the brand hadn’t
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
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Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Company profiles
Company profile: PSLT Ltd
PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. We supply and maintain ...
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Perfect Gym press release: PerfectGym joins Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.
Featured press releases
Greenwich Leisure Limited press release: GLL fitness instructor smashes World Record
Anthony Bryan, a fitness instructor at GLL’s Southbury Leisure Centre, recently took part in the London Marathon.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
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Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
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Diary dates
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Diary dates
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Locations worldwide,
Diary dates
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Diary dates
09-13 Oct 2024
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Diary dates
22-25 Oct 2024
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Diary dates
24-24 Oct 2024
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Diary dates
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Diary dates
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