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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Everyone Active partners with Public Health England to tackle lockdown inactivity

Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.

The operator has made the offer as part of the NHS Better Health campaign and is working in partnership with Public Health England (PHE) on the project – but has not received any subsidies towards the cost of offering it for free.

Everyone On Demand will give people access to more than 2,500 fitness classes and a bespoke package of four apps – including Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand.

Everyone On Demand was created during the first national lockdown in 2020, when the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

Launched initially as a temporary service, Everyone Active identified a market for the product and proceeded to create a long-term on-demand solution, designed to add value to its membership.

Everyone Active's regional director, Duncan Jefford, said: “Since our launch last year, we’re thrilled to have seen the positive response to our Everyone On Demand offering.

"Thanks to our partnership with Public Health England, the fitness service will be available to everyone across the UK with the month-long free trial.

"This will go a long way to increasing activity figures, which is vital after a year of rising inactivity.”

PHE's ‘Better Health new year’ campaign, launched this month, encourages the nation to work towards a healthier lifestyle – whether it’s losing weight, getting more active, looking after mental wellbeing, or quitting smoking.

As well as the digital partnership with Everyone Active, the campaign offers support through a variety of tools and apps, including the updated NHS 12 Week Weight Loss app.

Public Health Minister Jo Churchill, said: |We know many people want to make changes for a healthier lifestyle and we want to help them.

"So the Better Health campaign provides a range of tools to support people in their choices.

"This, together with the government’s world-leading obesity strategy, will help motivate and support everyone to take up healthier routines in 2021."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.
HAF,FIT,IND,PTS,TEC,PUB
2021/THUMB347000_210367_26542.jpg
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News

Everyone Active partners with Public Health England to tackle lockdown inactivity

Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.

The operator has made the offer as part of the NHS Better Health campaign and is working in partnership with Public Health England (PHE) on the project – but has not received any subsidies towards the cost of offering it for free.

Everyone On Demand will give people access to more than 2,500 fitness classes and a bespoke package of four apps – including Les Mills on Demand, WithU, EXi and Flex by Fitness on Demand.

Everyone On Demand was created during the first national lockdown in 2020, when the operator – which currently manages 190 facilities – pivoted to create an on-demand package containing five apps.

Launched initially as a temporary service, Everyone Active identified a market for the product and proceeded to create a long-term on-demand solution, designed to add value to its membership.

Everyone Active's regional director, Duncan Jefford, said: “Since our launch last year, we’re thrilled to have seen the positive response to our Everyone On Demand offering.

"Thanks to our partnership with Public Health England, the fitness service will be available to everyone across the UK with the month-long free trial.

"This will go a long way to increasing activity figures, which is vital after a year of rising inactivity.”

PHE's ‘Better Health new year’ campaign, launched this month, encourages the nation to work towards a healthier lifestyle – whether it’s losing weight, getting more active, looking after mental wellbeing, or quitting smoking.

As well as the digital partnership with Everyone Active, the campaign offers support through a variety of tools and apps, including the updated NHS 12 Week Weight Loss app.

Public Health Minister Jo Churchill, said: |We know many people want to make changes for a healthier lifestyle and we want to help them.

"So the Better Health campaign provides a range of tools to support people in their choices.

"This, together with the government’s world-leading obesity strategy, will help motivate and support everyone to take up healthier routines in 2021."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the general public.
HAF,FIT,IND,PTS,TEC,PUB
2021/THUMB347000_210367_26542.jpg

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
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Skincare
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Red Light Therapy
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Carmarthenshire County Council
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Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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