GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We encourage everyone to stay strong and wish you all the very best in these challenging times
– Herman Rutgers

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.

The surge in income was driven by an increase in the number of sites and healthy growth in memberships. The number of facilities increased by 2.3 per cent to 63,644 during 2019, while health and fitness club memberships grew by 3.8 per cent to 64.8 million.

In total, the sector welcomed 2.4 million new members during the year.

Germany strengthened its position as the country with the highest number of gym members with 11.7 million, ahead of the UK (10.4 million), France (6.2 million), Italy (5.5 million) and Spain (5.5 million).

In terms of market penetration, Norway and Sweden rank highest with 22 per cent of the total population holding a fitness club membership. Other countries with high fitness club penetration include Denmark (18.9 per cent), the Netherlands (17.4 per cent), Finland (17.2 per cent) and the UK (15.6 per cent).

Overall, 8.1 per cent of the total European population (aged 15 years and older) were health or fitness club members, with a penetration rate of 9.7 per cent.

Merger and acquisition activity continued in 2019, with 17 major M&A transactions in the operator market.

Due to the continued consolidation, the top 30 European fitness club operators now account for 17.2 million members – representing more than a quarter (26.5 per cent) of all memberships.

With 2.22 million members, Basic-Fit became the number one operator in Europe, both in terms of members and clubs, ahead of multi-brand operator RSG Group with 2.05 million members.

Pure Gym (1.35 million), clever fit (950,000), and The Gym Group (794,000) completed the top five operators by size.

The top five European operators in terms of revenues were David Lloyd Leisure (€587m, £517m), Basic-Fit (€515m, £453m), SATS Group (€405m, £356m), Swiss operator Migros Group (€367m, £323m), and RSG Group (€365m, £321m).

According to Herman Rutgers, EuropeActive board member and co-author of the report, the figures show that 2019 was "another year of continued growth for the sector".

"It was good to see above-average growth in the three largest markets," Rutgers said.

"It was also interesting to observe strong growth in franchise concepts in both convenience clubs as well as boutiques. We remain confident to reach the industry goal of 80 million members by 2025.”

Rutgers also addressed the effects of the ongoing coronavirus pandemic, which has already caused unprecedented disruption for the industry during the first months of 2020.

"We know from discussions with leaders in the industry that the first quarter of 2020 had started very well," Rutgers said.

"But in the last weeks, we have started to see the initial effects of the COVID-19 pandemic, which is impacting our sector in an unprecedented way.

"In many countries, health and fitness facilities have been ordered to close temporarily by governments or have closed voluntarily.

"The good news is that our sector has evolved in the digital era and developed many different ways for members beyond the clubs to stay active anywhere and anytime.

"Many operators are experimenting with digital fitness by offering online classes, or are encouraging their members to use the possibilities to exercise at home, taking advantage of the many apps and available online exercise videos.

"We encourage everyone to stay strong and wish you all the very best in these challenging times."

• To access the full report click here to access EuropeActive’s Knowledge Centre

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Although the facts may seem less relevant now due to the coronavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.
HAF,FIT,IND,PTS,SAM,CON,RES
2020/THUMB345219_297756_868665.jpg
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
Latest News
Planning approval has been granted to what is set to become one of the first ...
Latest News
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web ...
Latest News
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Latest News
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from ...
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM magazine
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM magazine
At all our John Reed locations globally, we link the fitness environment inside the club to the vibe of the community
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark

We encourage everyone to stay strong and wish you all the very best in these challenging times
– Herman Rutgers

Although the facts may seem less relevant now due to the coroavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.

The report will be a useful benchmark for analysts when evaluating the impact of the pandemic on the market over the next year.

Total revenues at clubs across the continent reaching €28.2bn in 2019 – up 3.1 per cent on the year before.

The surge in income was driven by an increase in the number of sites and healthy growth in memberships. The number of facilities increased by 2.3 per cent to 63,644 during 2019, while health and fitness club memberships grew by 3.8 per cent to 64.8 million.

In total, the sector welcomed 2.4 million new members during the year.

Germany strengthened its position as the country with the highest number of gym members with 11.7 million, ahead of the UK (10.4 million), France (6.2 million), Italy (5.5 million) and Spain (5.5 million).

In terms of market penetration, Norway and Sweden rank highest with 22 per cent of the total population holding a fitness club membership. Other countries with high fitness club penetration include Denmark (18.9 per cent), the Netherlands (17.4 per cent), Finland (17.2 per cent) and the UK (15.6 per cent).

Overall, 8.1 per cent of the total European population (aged 15 years and older) were health or fitness club members, with a penetration rate of 9.7 per cent.

Merger and acquisition activity continued in 2019, with 17 major M&A transactions in the operator market.

Due to the continued consolidation, the top 30 European fitness club operators now account for 17.2 million members – representing more than a quarter (26.5 per cent) of all memberships.

With 2.22 million members, Basic-Fit became the number one operator in Europe, both in terms of members and clubs, ahead of multi-brand operator RSG Group with 2.05 million members.

Pure Gym (1.35 million), clever fit (950,000), and The Gym Group (794,000) completed the top five operators by size.

The top five European operators in terms of revenues were David Lloyd Leisure (€587m, £517m), Basic-Fit (€515m, £453m), SATS Group (€405m, £356m), Swiss operator Migros Group (€367m, £323m), and RSG Group (€365m, £321m).

According to Herman Rutgers, EuropeActive board member and co-author of the report, the figures show that 2019 was "another year of continued growth for the sector".

"It was good to see above-average growth in the three largest markets," Rutgers said.

"It was also interesting to observe strong growth in franchise concepts in both convenience clubs as well as boutiques. We remain confident to reach the industry goal of 80 million members by 2025.”

Rutgers also addressed the effects of the ongoing coronavirus pandemic, which has already caused unprecedented disruption for the industry during the first months of 2020.

"We know from discussions with leaders in the industry that the first quarter of 2020 had started very well," Rutgers said.

"But in the last weeks, we have started to see the initial effects of the COVID-19 pandemic, which is impacting our sector in an unprecedented way.

"In many countries, health and fitness facilities have been ordered to close temporarily by governments or have closed voluntarily.

"The good news is that our sector has evolved in the digital era and developed many different ways for members beyond the clubs to stay active anywhere and anytime.

"Many operators are experimenting with digital fitness by offering online classes, or are encouraging their members to use the possibilities to exercise at home, taking advantage of the many apps and available online exercise videos.

"We encourage everyone to stay strong and wish you all the very best in these challenging times."

• To access the full report click here to access EuropeActive’s Knowledge Centre

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Although the facts may seem less relevant now due to the coronavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.
HAF,FIT,IND,PTS,SAM,CON,RES
2020/THUMB345219_297756_868665.jpg

News

The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Les Mills
Les Mills
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Health clubs and fitness studios in South Korean capital city Seoul have been told to
A consultation on social prescribing and other similar health programmes will look to "uncover the
A new study claims that being physically active for 30 minutes a day, five days
Digital fitness coaching firm Asensei has released an API platform which allows developers of connected
Health clubs in England are preparing to return to operations without restrictions, after Prime Minister
Innovatise UK Ltd
Innovatise UK Ltd
Let’s talk about Orbit4 – the secret behind successful gyms. Gym operators have described Orbit4
The government of Singapore has become the first to recommend that people who've received the
The UK government has unveiled plans for a pilot scheme, aimed at using financial rewards
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,969
HCM Magazine
Product innovation
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM magazine
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM magazine
At all our John Reed locations globally, we link the fitness environment inside the club to the vibe of the community
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
UHC Spa is open to Urban Health Club members as well as operating as a standalone business
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd