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Health Club Management

Health Club Management

News

Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser

Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS

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Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.
HAF,SAB,HOT,SAM,PHR
imagesX/THUMB342696_365707_880866.jpg
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News

Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser

Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.

Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.

Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.

The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.

Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.

The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.

The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.

Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.

A selection of comments from Twitter follow. We'll keep you posted as this story develops.

EQUINOX AND SOULCYCLE TWEETS

Sign up for FREE ezines & magazines
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.
HAF,SAB,HOT,SAM,PHR
imagesX/THUMB342696_365707_880866.jpg

News

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Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state
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The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across
A health and wellbeing club which combines exercise and physical activity classes with mental and
VivaFit has entered the Spanish fitness market with the opening of a studio in capital
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EMD UK
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1 - 15 of 11,110
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
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Promotional feature
When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
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Jak Phillips went to FIBO China and filed this report
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Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
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Elodie Garamond

Le Tigre: founder
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Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
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Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
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Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FunXtion makes fitness as integral to life as brushing your teeth
FunXtion delivers a complete, wrap-around exercise experience.
Featured supplier news
Featured supplier: Eleiko makes deadlifting more accessible with the Öppen Deadlift Bar
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness market with the launch of the Öppen Deadlift Bar,
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member access schemes
Move GB: Member access schemes
Audio visual
Hutchison Technologies: Audio visual
Professional services
Deloitte UK: Professional services
Locking solutions
Ojmar: Locking solutions
Skincare
Sothys: Skincare
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Governing body
EMD UK: Governing body
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
Diary dates
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
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Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
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Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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