Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Exclusive: Equinox vice-president Aaron Richter tells HCM about company's ambitious new fitness-focused hotel brand

I tell our architects that I want people to walk into our spaces and feel a bit like they’re in a temple – not in a religious way but in a spiritual way
– Aaron Richter

Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.

In an exclusive interview, the company’s vice-president Aaron Richter told Health Club Management that Equinox Hotels – which will open its first branch in New York’s Hudson Yards in 2018 – will implement the core philosophies of its well established fitness clubs to “the art of travel.”

“Movement is something we do very well; we’re renowned for it, and it will be a key focus for our hotels,” he said. “You’ll have access to amazing Equinox health clubs, you’ll be able to tie into local community events, to have a trainer if you want; and you’ll have access to exercise classes. We’re going to take away all the barriers to fitness that come with travel.”

For the Hudson Yards project – which will have a 60,000sq ft (5,600sq m) gym open to guests and Equinox members, several swimming pools and a major spa – the brand is working with designer Yabu Pushelberg. The design concept is rooted in the modern industrial aesthetic used in their clubs – with structural and mechanical systems left exposed – and is described by Richter as “masterful, provocative and inviting.”

“There’s a kind of elegant honesty about the approach to the design that we have respected,” he said. “Within that, we try to make the spaces feel elevated and residential, even though they function as commercial environments. I tell our architects that I want people to walk into our spaces and feel a bit like they’re in a temple – not in a religious way but in a spiritual way. You want to get that ‘Oh!’ moment.

“Historically, health and fitness has been a very internally focused experience – everything facing inwards, there aren’t usually many windows and health clubs often take basement space. Wherever I can, I’m trying to bring nature and natural light.”

Richter argued that Equinox’s understanding of the health club market ­means it’s offering “something fundamentally different” to its hotel competitors, who aim their fitness component at “someone who’s on the road and feels guilty about not working out, rather than someone who’s truly into fitness and is trying to continue their lifestyle.” Healthy food will be offered and tailored to the workout and travel regime of the guest, and disrupters such as light pollution and noise will be removed to maximise the quality of people’s sleep.

In addition to the New York hotel, Equinox is looking to develop up to 74 more, including in Los Angeles, San Francisco and “fitness oriented” cities like Austin, Denver and Seattle. Outside of the US, the company is also in early discussions to open a branch in London.

Equinox Fitness, which launched in 1991, owns 79 health clubs in the US, Canada and the UK and also operates the health club brands SoulCycle, Pure Yoga and Blink Fitness. In 2006, parent company Equinox Holdings was bought by real estate firm Related Companies, which is overseeing the wider Hudson Yards development.

Sign up for FREE ezines & magazines
Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.
CLD,HAF,ARC,DES,DEV,INV,PHR
THUMB12459_494975.jpg
Latest News
Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a ...
Latest News
Getting fit together could be the secret for a long happy relationship. A new study ...
Latest News
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to ...
Latest News
ukactive has launched two major new reports as part of its Business Intelligence service. The ...
Latest News
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness ...
Latest News
Boutique boxing gym brand BXR London has revealed plans to open its second site at ...
Latest News
Rising workplace stress among employees has led companies to increase their investment in incentives as ...
Latest News
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, ...
Features
Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
Supplier showcase
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
feature
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Features
Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
Features
IHRSA Update
Kristen Walsh takes a look inside IHRSA’s latest Profiles of Success report
Features
Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
Features
People
Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

News

Exclusive: Equinox vice-president Aaron Richter tells HCM about company's ambitious new fitness-focused hotel brand

I tell our architects that I want people to walk into our spaces and feel a bit like they’re in a temple – not in a religious way but in a spiritual way
– Aaron Richter

Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.

In an exclusive interview, the company’s vice-president Aaron Richter told Health Club Management that Equinox Hotels – which will open its first branch in New York’s Hudson Yards in 2018 – will implement the core philosophies of its well established fitness clubs to “the art of travel.”

“Movement is something we do very well; we’re renowned for it, and it will be a key focus for our hotels,” he said. “You’ll have access to amazing Equinox health clubs, you’ll be able to tie into local community events, to have a trainer if you want; and you’ll have access to exercise classes. We’re going to take away all the barriers to fitness that come with travel.”

For the Hudson Yards project – which will have a 60,000sq ft (5,600sq m) gym open to guests and Equinox members, several swimming pools and a major spa – the brand is working with designer Yabu Pushelberg. The design concept is rooted in the modern industrial aesthetic used in their clubs – with structural and mechanical systems left exposed – and is described by Richter as “masterful, provocative and inviting.”

“There’s a kind of elegant honesty about the approach to the design that we have respected,” he said. “Within that, we try to make the spaces feel elevated and residential, even though they function as commercial environments. I tell our architects that I want people to walk into our spaces and feel a bit like they’re in a temple – not in a religious way but in a spiritual way. You want to get that ‘Oh!’ moment.

“Historically, health and fitness has been a very internally focused experience – everything facing inwards, there aren’t usually many windows and health clubs often take basement space. Wherever I can, I’m trying to bring nature and natural light.”

Richter argued that Equinox’s understanding of the health club market ­means it’s offering “something fundamentally different” to its hotel competitors, who aim their fitness component at “someone who’s on the road and feels guilty about not working out, rather than someone who’s truly into fitness and is trying to continue their lifestyle.” Healthy food will be offered and tailored to the workout and travel regime of the guest, and disrupters such as light pollution and noise will be removed to maximise the quality of people’s sleep.

In addition to the New York hotel, Equinox is looking to develop up to 74 more, including in Los Angeles, San Francisco and “fitness oriented” cities like Austin, Denver and Seattle. Outside of the US, the company is also in early discussions to open a branch in London.

Equinox Fitness, which launched in 1991, owns 79 health clubs in the US, Canada and the UK and also operates the health club brands SoulCycle, Pure Yoga and Blink Fitness. In 2006, parent company Equinox Holdings was bought by real estate firm Related Companies, which is overseeing the wider Hudson Yards development.

Sign up for FREE ezines & magazines
Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.
CLD,HAF,ARC,DES,DEV,INV,PHR
THUMB12459_494975.jpg

News

Boutique fitness operator Barry's is entering the indoor cycling market with Barry's Ride – a
Getting fit together could be the secret for a long happy relationship. A new study
Not-for profit leisure operator Circadian Trust is partnering with NHS GP surgeries in Gloucestershire to
ukactive has launched two major new reports as part of its Business Intelligence service. The
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness
Boutique boxing gym brand BXR London has revealed plans to open its second site at
Focus Training
Focus Training
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event,
Rising workplace stress among employees has led companies to increase their investment in incentives as
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches,
Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the
A report outlining membership habits and retention in the fitness sector will be released at
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore,
Alliance Leisure
Alliance Leisure
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester –
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian
Four in five (81 per cent) disabled people want to be more physically active –
MyZone
MyZone
1 - 15 of 11,267
Features
Design
Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
Features
Supplier showcase
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
feature
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
Features
Research
New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
Features
IHRSA Update
Kristen Walsh takes a look inside IHRSA’s latest Profiles of Success report
Features
Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
Features
People
Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
In 20 years’ time, by helping our population to become fitter and healthier, projects like this can reduce our workload
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
HCM people

Groupe Arkose

Groupe Arkose: co-founders
Bouldering is more than a trend: it’s fun and healthy, strongly aspirational, easily accessible, highly motivating and promotes social interaction
People
HCM people

Alina & Anna Epeykina

Flexology: co-founders
Realising that people simply didn’t understand how beneficial stretching is for your health, we started thinking about how we could bring stretching to the wellness industry in the UK
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Fisikal: Management software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab