Martin Boudreau, president of Cirque de Soleil, has revealed that the company's next global touring show "will be inspired by the culture of Mexico and its history". The name will be announced in 10 days' time.

Boudreau made the announcement while speaking at the Global Wellness Summit (GWS) in Mexico City yesterday (14 November).

Cirque de Soleil shows go on the road for up to 15 years, touring major capital cities, as well as showing at Cirque's two permanent locations – Las Vegas and Orlando.

Mexico is an important market for Cirque du Soleil, which has a blossoming partnership with Mexican real estate group Grupo Vidante.

The two companies announced last year (November 2014) that they will partner to develop a Cirque-designed Mexican-style theme park in Nuevo Vallarta. The plans show a “first-of-its-kind immersive theme park experience”. The development is expected to be complete by 2018 and will include an outdoor show accommodating up to 5,000 spectators.

At the time, Cirque du Soleil founder, Guy Laliberté, said: “Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity, both our groups strive for perfection. We've set ourselves the challenge of creating something unlike anything the world has seen before.”

Cirque du Soleil was created 30 years ago and has shows touring in more than 50 countries and 350 cities around the world, it sells 50m tickets a year.

Both partners are committed to raising the profile of Mexico on the world stage: Grupo Vidante recently met half the cost of funding the filming of the opening sequence of the latest James Bond film – Spectre – in Mexico City, while Boudreau told GWS delegates, “We want to use our communication platform to tell a positive story of Mexico to the world."

Cirque de Soleil is a diversified global entertainment business with a wide range of interests from the well-known shows to hotels and restaurants, entertainment design and fabrication. The company has just been bought out by TPG Capital and Chinese conglomerate Fosun in a deal that valued it at about US$1.5bn. It created the Cirque du Monde initiative to support homeless youths and to give them skills to rebuild their lives. It gives 1 per cent of its' revenues to charity.