Global fitness technology and corporate wellness company, EGYM, has gained a foothold in the US corporate wellness market by acquiring FitReserve.

Acquired by national employee benefits provider, Trustmark, in 2022 FitReserve has a network of almost 2,000 studio and gym partners in the US, offering 600,000 classes. Initially launched as a direct-to-consumer membership, FitReserve will now be available exclusively to EGYM Wellpass' corporate partners.

"We've been extremely impressed by FitReserve's rapid growth in the United States and its adoption by the most sought-after brands in fitness," says EGYM CEO, Philipp Roesch-Schlanderer. "The $20 billion US corporate wellness market has always been a strategic expansion opportunity for EGYM Wellpass."

This deal follows EGYM's acquisition of UK corporate wellness provider Hussle in March 2024 and French corporate wellness provider Gymlib in March 2022. EGYM Wellpass has 16,000 corporate clients and provides access to 20,000 fitness and wellbeing facilities across Germany, Austria, France, Belgium, the UK and now the US.

It is also expanding its online offering across activities like fitness, yoga, and dance to mental health, sleep, and nutrition in all the relevant languages.

The founder of FitReserve, Megan Smyth, has been appointed director of partner sales, North America at EGYM. "Our mission has always been to attract more customers and drive incremental revenue to our studio and gym partners. EGYM's corporate network will enable us to execute that mission on a greater scale, while helping employees lead healthier, more active lives," she says.

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