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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Digme launching at-home offer with indoor bike hire and live classes

Boutique operator Digme is joining the hybrid fitness revolution by launching an at-home proposition.

Digme, which operates seven studios in London and one in Oxford, will begin offering Keiser m3i lite indoor bikes for hire from £79 per month.

The new "Digme at Home" service – launching on 12 October – will also include on-demand and live-streamed workouts, ranging from cycling and yoga to HIIT.

Digme will stream up to 60 live classes a week, with subscriptions to the content priced at £29.99 a month (those hiring a bike will gain access to the content for free). There is also a pay-as-you-go option, priced at £6 per class.

Digme has also developed an iPad app, which will allow both bricks and mortar and At Home members access classes and sync their Keiser bike, giving them live data and the opportunity to monitor their performances.

Speaking to HCM, Digme co-founder and CEO Geoff Bamber said: "Digme at Home is disrupting the at home fitness market by being the first content provider to offer a uniquely flexible bike rental model.

"We provide the best and most reliable bikes on the market, leading technology, transparent pricing, over 60 Live sessions a week with our world class trainers, a deep and constantly updated library of fresh On Demand workouts and a vibrant community of enthusiasts.

"One fixed price subscription will get you access to every session with the best trainers around. In the same way pay-as-you-train studios are winning from big-box, inflexible gyms, Digme is offering ground-breaking flexibility in the at-home fitness market."

Co founder Caoimhe Bamber added: "We're levelling up our at home fitness offering through the official launch of Digme at Home.

"Our online workouts were overwhelmingly popular during lockdown and really brought our community together when people needed it the most.

"Digme at Home works seamlessly alongside our studio workouts but allows us to grow our community outside the traditional geographic reach of the physical studios whilst giving our existing community even more of the trainers they love."

Earlier this year, Digme grew its portfolio of bricks and mortar sites by acquiring Another Space, the boutique studio arm of premium health club operator Third Space, after Third Space abandoned its plans to grow in the boutique sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique operator Digme is joining the hybrid fitness revolution by launching an at-home proposition.
HAF,FIT,IND,PTS
2020/THUMB346398_438161_106256.jpg
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News

Digme launching at-home offer with indoor bike hire and live classes

Boutique operator Digme is joining the hybrid fitness revolution by launching an at-home proposition.

Digme, which operates seven studios in London and one in Oxford, will begin offering Keiser m3i lite indoor bikes for hire from £79 per month.

The new "Digme at Home" service – launching on 12 October – will also include on-demand and live-streamed workouts, ranging from cycling and yoga to HIIT.

Digme will stream up to 60 live classes a week, with subscriptions to the content priced at £29.99 a month (those hiring a bike will gain access to the content for free). There is also a pay-as-you-go option, priced at £6 per class.

Digme has also developed an iPad app, which will allow both bricks and mortar and At Home members access classes and sync their Keiser bike, giving them live data and the opportunity to monitor their performances.

Speaking to HCM, Digme co-founder and CEO Geoff Bamber said: "Digme at Home is disrupting the at home fitness market by being the first content provider to offer a uniquely flexible bike rental model.

"We provide the best and most reliable bikes on the market, leading technology, transparent pricing, over 60 Live sessions a week with our world class trainers, a deep and constantly updated library of fresh On Demand workouts and a vibrant community of enthusiasts.

"One fixed price subscription will get you access to every session with the best trainers around. In the same way pay-as-you-train studios are winning from big-box, inflexible gyms, Digme is offering ground-breaking flexibility in the at-home fitness market."

Co founder Caoimhe Bamber added: "We're levelling up our at home fitness offering through the official launch of Digme at Home.

"Our online workouts were overwhelmingly popular during lockdown and really brought our community together when people needed it the most.

"Digme at Home works seamlessly alongside our studio workouts but allows us to grow our community outside the traditional geographic reach of the physical studios whilst giving our existing community even more of the trainers they love."

Earlier this year, Digme grew its portfolio of bricks and mortar sites by acquiring Another Space, the boutique studio arm of premium health club operator Third Space, after Third Space abandoned its plans to grow in the boutique sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique operator Digme is joining the hybrid fitness revolution by launching an at-home proposition.
HAF,FIT,IND,PTS
2020/THUMB346398_438161_106256.jpg

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HCM Magazine
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Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
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Company profiles
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Company profiles
Company profile: EMD UK
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Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Fitness equipment
TRX Training: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Direct debit solutions
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Member feedback software
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
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Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
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Diary dates
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