Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club

As our population continues to age, we believe it’s our social duty to do this
– Glenn Earlam

David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022.

The move has been designed to attract more older people to DLC clubs by offering them support from fitness professionals they can more easily relate to.

It follows recent research by Public Health England and ukactive, which revealed that older age groups feel more self-conscious when exercising in public and, as a result, workout less often than other age groups.

As part of the commitment, DLC – which is set to open its 100th club in the UK later this year – is introducing a training programme designed to empower all of its fitness teams to deliver support to its older members.

Teams will receive education on developing confidence and motivation, offering nutritional advice and creating individual training programmes to suit specific needs.

To coincide with the announcement, DLC has also published a new report – called The Age of Activity – which looks at the attitudes of the over-55s toward exercise and fitness, combining original research with personal stories and the insights of experts.

It reveals that, as of Q1 2019, more than 18 per cent of the membership base of DLC was aged over-55, a figure which has grown by 10 per cent in the last 12 months.

The figure is in line with the general ageing of the population. It is predicted that, by 2030, the number of people in the UK aged 60 years or over will be 20 million, up 31 per cent compared to today’s figure of 15.3 million. By 2040, nearly one in four people (24.2 per cent) will be aged 65 or over; one in seven of us will be aged over 75.

Commenting on the move to invest in older trainers, Glenn Earlam, CEO, David Lloyd Clubs, said: "As our population continues to age, we believe it’s our social duty to do this.

"We hope the rest of the sector will follow our example.

"The whole ethos of David Lloyd Clubs is to be welcoming to all ages. It’s something on which we pride ourselves, and something we very deliberately nurture and promote across all our clubs, whether it’s through the diverse programming we offer, the way we select our teams, or the wonderful social aspect of our clubs.

"As a result, where many operators have a skew towards younger generations, our

membership truly does span the full age range. As at the end of February 2019, over 18 percent of our membership base was over the age of 55 years – a figure that has grown by 10

per cent over the last 12 months alone.

"Given the wide range of health benefits that being active can bring, especially as we age, we are proud of the role our clubs are already playing in helping people age well."

Jon Kohn, head of commercial fitness at David Lloyd Clubs, added: “At David Lloyd Clubs our ethos is to provide an environment where everyone of all ages feel welcome and inspired. Our more mature members have told us that having older fitness trainers in our clubs will help them more readily embrace exercise.

"We have responded to our members and ukactive and Public Health England’s call by committing to a fitness trainer aged 55 or over at each of our clubs on average by the end of 2022, as well as training a world-class workforce of all ages with the skills to engage and support older people.

"This recommendation was made in part to help ease mounting pressures on the NHS, and we’re delighted to be the first organisation of our kind to put that recommendation into practice. We hope the rest of the fitness and wellbeing industry follows suit, making sure that our promise becomes everyone’s promise.”

To read the full The Age of Activity report, click here.

Sign up for FREE ezines & magazines
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB342461_677096_674499.jpg
Latest News
Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness ...
Latest News
Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London. ...
Latest News
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health ...
Latest News
New science has revealed a potential solution to age-related diseases which works on a systemic ...
Latest News
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...
Latest News
A nation divided by Brexit could be united by diverting focus to a "more pressing ...
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
GymSales: Management software
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates

News

David Lloyd commits to 'silver fitness' – will have trainer aged 55 or over in every club

As our population continues to age, we believe it’s our social duty to do this
– Glenn Earlam

David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022.

The move has been designed to attract more older people to DLC clubs by offering them support from fitness professionals they can more easily relate to.

It follows recent research by Public Health England and ukactive, which revealed that older age groups feel more self-conscious when exercising in public and, as a result, workout less often than other age groups.

As part of the commitment, DLC – which is set to open its 100th club in the UK later this year – is introducing a training programme designed to empower all of its fitness teams to deliver support to its older members.

Teams will receive education on developing confidence and motivation, offering nutritional advice and creating individual training programmes to suit specific needs.

To coincide with the announcement, DLC has also published a new report – called The Age of Activity – which looks at the attitudes of the over-55s toward exercise and fitness, combining original research with personal stories and the insights of experts.

It reveals that, as of Q1 2019, more than 18 per cent of the membership base of DLC was aged over-55, a figure which has grown by 10 per cent in the last 12 months.

The figure is in line with the general ageing of the population. It is predicted that, by 2030, the number of people in the UK aged 60 years or over will be 20 million, up 31 per cent compared to today’s figure of 15.3 million. By 2040, nearly one in four people (24.2 per cent) will be aged 65 or over; one in seven of us will be aged over 75.

Commenting on the move to invest in older trainers, Glenn Earlam, CEO, David Lloyd Clubs, said: "As our population continues to age, we believe it’s our social duty to do this.

"We hope the rest of the sector will follow our example.

"The whole ethos of David Lloyd Clubs is to be welcoming to all ages. It’s something on which we pride ourselves, and something we very deliberately nurture and promote across all our clubs, whether it’s through the diverse programming we offer, the way we select our teams, or the wonderful social aspect of our clubs.

"As a result, where many operators have a skew towards younger generations, our

membership truly does span the full age range. As at the end of February 2019, over 18 percent of our membership base was over the age of 55 years – a figure that has grown by 10

per cent over the last 12 months alone.

"Given the wide range of health benefits that being active can bring, especially as we age, we are proud of the role our clubs are already playing in helping people age well."

Jon Kohn, head of commercial fitness at David Lloyd Clubs, added: “At David Lloyd Clubs our ethos is to provide an environment where everyone of all ages feel welcome and inspired. Our more mature members have told us that having older fitness trainers in our clubs will help them more readily embrace exercise.

"We have responded to our members and ukactive and Public Health England’s call by committing to a fitness trainer aged 55 or over at each of our clubs on average by the end of 2022, as well as training a world-class workforce of all ages with the skills to engage and support older people.

"This recommendation was made in part to help ease mounting pressures on the NHS, and we’re delighted to be the first organisation of our kind to put that recommendation into practice. We hope the rest of the fitness and wellbeing industry follows suit, making sure that our promise becomes everyone’s promise.”

To read the full The Age of Activity report, click here.

Sign up for FREE ezines & magazines
David Lloyd Clubs (DLC) has revealed plans to become the first fitness operator to commit to having a fitness trainer aged 55 or over in every one of its clubs by the end of 2022.
HAF,FIT,IND,PTS,SAM,PHR
imagesX/THUMB342461_677096_674499.jpg

News

Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness
Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London.
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health
New science has revealed a potential solution to age-related diseases which works on a systemic
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street,
A nation divided by Brexit could be united by diverting focus to a "more pressing
Hutchison Technologies
Hutchison Technologies
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training,
Physical fitness has been associated with better brain structure and brain functioning in adults. The
The UK fitness industry should make a concerted effort to highlight the importance of strength
Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of
New Barnet Leisure Centre in North London has become the second new facility to open
ukactive
ukactive
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method –
A radical ring-shaped aquatic centre with wellness facilities and outdoor green space – designed by
Alliance Leisure
Alliance Leisure
1 - 15 of 11,077
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
If you want to work with a PT and do some elite-level training, our facilities allow for that, but if you just want to go in and train on your own, you’ll get a good return for your time and energy
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Fitness equipment
Miha Bodytec GmbH: Fitness equipment
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Locking solutions
Ojmar: Locking solutions
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Management software
GymSales: Management software
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness