The Comfort Zone - Davines Group and Rodale Institute have partnered to create the first International Regenerative Organic Research & Education Center in Parma, Italy.

This new project will serve as a hub for research and regenerative farmer training, while also expanding the sustainable beauty brands’ supply of regenerative organic ingredients and sustainability research.

10 acres have been set aside for the Davines Group, Rodale Institute European Regenerative Organic Center close to the Davines Group Village – the company’s production site in Parma, Italy.

The location will mark the first international destination by the Rodale Institute, a leader of the regenerative organic movement since 1947 and the organisation responsible for coining the term ‘regenerative organic’ to distinguish a kind of farming that goes beyond sustainable.

Regenerative organic farming is particularly interesting because it promotes biodiversity, protects our soil, air, and water and has the specific potential to sequester carbon, mitigating climate change.

“A new paradigm of economic and demographic growth is only possible if the Earth’s ecology is preserved and enhanced,” says Davide Bollati, Comfort Zone and Davines chair.

“We have been doing our part throughout the years with humility and dedication for the cause.

"Partnering now with Rodale Institute – a true kindred spirit and dynamic pioneer of this regenerative vision – is a collaborative way to take greater steps on our journey to making the world a more beautiful place through beauty, ethics, and sustainability.

“We want our partnership to positively impact our product development and supply chain, but also to serve as a catalyst for change that will animate sustainability studies and regenerative organic farming in Europe.”

The new European Regenerative Organic Center will focus its research and education on small- to mid-size European farms growing speciality crops for food, nutrition, and beauty.

Supporting farmers in the region, this Center will focus on organic management in a Mediterranean climate, as well as the close relationship between personal care ingredients and farming.

“Since our founding in the 1940s, Rodale Institute has supported organic farmers and their communities,” said Jeff Moyer, Rodale Institute CEO.

“Today, we’re honoured to have the opportunity to partner with Davines to support farmers in Italy and beyond.

"We’re thrilled to partner to achieve their vision – a world where organic food is transparent and healing the planet, and consumers can embrace a regenerative organic lifestyle in their personal products as well.”

Davines Group has already led the way in the relationship between food, farming, and personal care through the sourcing of ingredients from regenerative agriculture for Comfort Zone Sacred Nature– the Cosmos certified organic line – and Sublime Skin, the anti-ageing range for a natural filler effect.

Find out more on Comfort Zone’s official website.